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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). … But I was thrilled to see my utility marketing strategy in action! So, what is your company's mobile strategy? It made my day. Thank you Paul !!

Marketing 146
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Today’s best CIOs are strategy wranglers

CIO Business Intelligence

Twenty-plus years in, CIOs have discovered that, when it comes to IT, everything is going to need a strategy. As CIO, you need a data strategy. You need a cloud strategy. You need a security strategy. Just this past year another strategy must-have arrived to upend nearly every organization.

Strategy 119
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Dissecting Alstom’s three-part IT strategy

CIO Business Intelligence

And with four industrial centers, four technology centers, and a foothold in more than 20 maintenance workshops, the company’s technological strategy is pivotal to progress as Pablo Celada, director of technology and systems for Europe at Alstom, reveals. Can you describe the strategy behind purchasing Bombardier’s railway business for €4.4

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I believe that if you want to win in digital, with your ABO strategy, you have to do Own really well and you have to do Rent really well. The Optimal Digital Investment Strategy ]. Best Digital Metrics: Own Existences/Strategies. Best Digital Metrics: Rent Existences/Strategies. Bonus reading: Rent or Own?

Metrics 157
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Data Outsourcing Strategies Can Skyrocket Your Website Brand

Smart Data Collective

You can also expand your business and your brand and take it international with the right combination of a great website and a data-driven marketing strategy. Bringing Big Data into the Fray with Your Marketing Strategy. There are plenty of ways that you can use big data to aid with your marketing strategy.

Strategy 111
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Fraud Prevention – 3 Data Strategies for Financial Services

Cloudera

Given the increase of financial fraud this year and the upcoming holiday shopping season, which historically also leads to an increase, I am taking this opportunity to highlight 3 specific data and analytics strategies that can help in the fight against fraud across the Financial Services industry. . 1- Break down the Silos.

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Hasso Plattner stepping down signals another turning point at SAP

CIO Business Intelligence

We were very lucky and in the right place at the right time,” Hopp said in a 2015 interview with NWZ. Despite some criticism, Plattner’s influence on SAP strategy can’t be overstated, especially regarding product strategy. The technology formed the basis for the new ERP product generation S/4HANA, launched in 2015.

Finance 116