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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

Allocate some of your aforementioned 15% budget to experimentation and testing. The 2015 Digital Marketing Rule Book. If you are an executive, encourage your company to check its old world thinking at the door. Consider rewarding people with new ideas. Don't brush off Twitter or Google+ because you are B2B or A2K. Got your own?

Marketing 142
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From Bolts to Bots: How AI Is Fortifying the Automotive Industry

Smart Data Collective

The automotive market penetration of AI has increased by 100% since 2015. In July of 2015, two hackers managed to remotely take complete control of a Jeep Cherokee while it was driving on the highway. Software that has bugs need to be properly tested at all stages of development for both functionalities as well as cybersecurity.

IoT 123
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With o3 having reached AGI, OpenAI turns its sights toward superintelligence

CIO Business Intelligence

In an interview with Bloomberg , he noted that OpenAIs o3, which was announced in December and is currently being safety tested, has passed the ARC-AGI challenge, the leading benchmark for AGI. For example, in 2023 researchers in Beijing introduced the Tong test , which evaluates AGI through dynamic embodied physical and social interactions.

IT 134
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Top 10 Management Reporting Best Practices To Create Effective Reports

datapine

As Tyrone Cotie, treasurer of Clearwater Seafoods says in 2015 Benchmarking the Accounting & Finance Function report , “…no matter how quickly you compile and release historical financial statements, you never make a decision from them. Ask other key stakeholders within the organization to test your report and offer their feedback.

Reporting 263
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6 enterprise DevOps mistakes to avoid

CIO Business Intelligence

Driven by the development community’s desire for more capabilities and controls when deploying applications, DevOps gained momentum in 2011 in the enterprise with a positive outlook from Gartner and in 2015 when the Scaled Agile Framework (SAFe) incorporated DevOps. CrowdStrike recently made the news about a failed deployment impacting 8.5

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Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

Occam's Razor

And here's the test to apply to your brand: Would you want your brand's posts to in your own newsfeed every day? Another test to apply: How are you doing in terms of Conversation Rate, Amplification Rate, Applause Rate ? Do you have a 2009, 2012, 2015 mobile strategy? You are ready for 2015! Almost no shouting.

Marketing 149
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What Are the Most Important Steps to Protect Your Organization’s Data?

Smart Data Collective

After a marginal increase in 2015, another steep rise happened in 2016 through 2017 before the volume decreased in 2018 and rose in 2019, and dropped again in 2020. One of the best solutions for data protection is advanced automated penetration testing. By 2012, there was a marginal increase, then the numbers rose steeply in 2014.

Testing 130