Smart Data Collective

APRIL 20, 2019

They believe that advances in big data have made business cards, brochures and direct mail marketing obsolete. We previously published an article on the state of direct mail marketing. We showed that marketers are actually using big data to improve the performance of their direct mail marketing campaigns.

Big Data 104

Big Data Marketing Predictive Analytics IoT 104

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

Smart Data Collective

MAY 21, 2019

Marketing and finance are two of the functions that are most dependent on big data. In 2016, cyber-attacks cost the United States economy between $57 billion and $109 billion. Predictive analytics technology is helpful for both. . Organizations are using big data to solve many of their most pressing challenges.

Big Data 101

Big Data Cost-Benefit Predictive Analytics Insurance 101

Cloudera

SEPTEMBER 24, 2021

Reductions in the cost of compute and storage, with efficient appliance based architectures, presented options for understanding more deeply what was actually happening on the network historically, as the first phase of telecom network analytics took shape. Data governance was completely balkanized, if it existed at all.

Analytics 96

Analytics IoT Cost-Benefit Big Data 96

Smarten

SEPTEMBER 9, 2024

Planning and Preparing for a Citizen Data Scientist Initiative The term, ‘Citizen Data Scientist’ has been around since 2016, when the world-renowned technology research firm, Gartner, coined the phrase. Contact Us to find out how augmented analytics technology can support your enterprise, and ensure analytical clarity and results.

KPI 52

KPI Consulting Business Intelligence Predictive Modeling 52

Smarten

SEPTEMBER 9, 2024

The Definition and Evolution of the Citizen Data Scientist Role The world-renowned technology research firm, Gartner, first introduced the concept of the Citizen Data Scientist in 2016. Contact Us to find out how augmented analytics technology can support your enterprise, and ensure analytical clarity and results.

Prescriptive Analytics 52

Prescriptive Analytics Predictive Analytics Data-driven Business Intelligence 52

Smarten

SEPTEMBER 9, 2024

In fact, the world-renowned technology research firm, Gartner, first introduced the concept in 2016. Provide the support your team needs to learn the new approach and trust them to apply their market, industry and functional knowledge to analytics to achieve the best outcome and the clearest decisions.

Consulting 52

Consulting Cost-Benefit Data Science Business Intelligence 52