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Big Data: The Technology Behind Retailers Success

Smart Data Collective

Technologies became a crucial part of achieving success in the increasingly competitive market, including big data and analytics. Big data in retail help companies understand their customers better and provide them with more personalized offers. Big data is a not new concept, and it has been around for a while.

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Here’s How Big Data And Business Card Marketing Go Together

Smart Data Collective

They believe that advances in big data have made business cards, brochures and direct mail marketing obsolete. We previously published an article on the state of direct mail marketing. We showed that marketers are actually using big data to improve the performance of their direct mail marketing campaigns.

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How Big Data Is Transforming Social Media Marketing

Smart Data Collective

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. While it has been tossed around as a buzzword in certain circles, Big Data is so much more than just a phrase. The definition has come to be known as the ‘three Vs’ of Big Data.

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Move Over Tiger Woods: Big Data Helps Discover The Perfect Golf Swing

Smart Data Collective

Advances in data analytics have offered tremendous benefits to astute golfers and other athletes. Within the next five years, the global market for sports analytics is expected to reach $4.3 Basketball, baseball and football have all gained a lot of publicity for discussing their utilization of big data. Data Unlocked.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Google Photos.

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Data-Driven Marketers Must Configure Outlook Data Files

Smart Data Collective

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

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Big Data Leads to the Possibility of a Cashless Society

Smart Data Collective

The financial sector is among the industries most affected by developments in big data. A study by Allied Market Research has found that the market for financial analytics services will be worth nearly $20 billion by 2030. Big Data Change the Future of Payment Processing for Small Businesses.

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