article thumbnail

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Google Photos.

article thumbnail

Data-Driven Marketers Must Configure Outlook Data Files

Smart Data Collective

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MongoDB Enhances Developer Data Platform

David Menninger's Analyst Perspectives

While the company continues to make its software available for self-managed deployment on premises or in the cloud via MongoDB Enterprise Advanced and the MongoDB Community Edition free download, the proportion of MongoDBs revenue associated with Atlas has been steadily increasing since it was launched in 2016 and accounted for 71% of MongoDBs $478.1

Data Lake 130
article thumbnail

Migrate from Amazon Kinesis Data Analytics for SQL to Amazon Managed Service for Apache Flink and Amazon Managed Service for Apache Flink Studio

AWS Big Data

Kinesis Data Analytics for SQL has been denoted a legacy offering since 2021 on our marketing pages, the AWS Management Console , and public documentation. Overview of Kinesis Data Analytics for SQL The following diagram illustrates the workflow for using Kinesis Data Analytics for SQL.

article thumbnail

AI in the C-suite: Using AI to shape business strategy

CIO Business Intelligence

Lazarev now urges clients to use AI for analytics and decision-making and believes AI can bridge the gap between companies and customers, creating better market understanding and boosting profits. “It was a lightbulb moment for me, seeing AI … as a bridge to deeper customer insights,” he said.

Strategy 128
article thumbnail

Here’s How Big Data And Business Card Marketing Go Together

Smart Data Collective

They believe that advances in big data have made business cards, brochures and direct mail marketing obsolete. We previously published an article on the state of direct mail marketing. We showed that marketers are actually using big data to improve the performance of their direct mail marketing campaigns.

Big Data 104
article thumbnail

How Big Data Is Transforming Social Media Marketing

Smart Data Collective

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. Social media marketing has come to realize how vital Big Data can be to their success, and case studies already exist as to how social media analysis can impact the outcomes of campaigns.

Big Data 106