Smart Data Collective

SEPTEMBER 29, 2022

billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing. Data-driven email marketing strategies have very high ROIs.

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Data-driven Marketing Strategy Big Data 145

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. Instagram introduced stories in 2016 , and till then, it has become a fantastic marketing tool.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Another more advanced strategy might be to leverage the User ID option with the new Universal Analytics roll-out by the team at Google. Truly sexy stuff.

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Marketing Analytics Marketing Analytics Metrics 132