Occam's Razor

MARCH 30, 2017

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence).

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Data-driven 145

Data-driven Marketing Strategy Big Data 145

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

CIO Business Intelligence

APRIL 19, 2022

Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. Kellen, other executives, and labor market analysts all say they are seeing more individuals opt for that kind of work arrangement. Plugging the talent gap.

IT 98

IT Cost-Benefit Strategy Reporting 98

DataRobot Blog

AUGUST 23, 2019

He has been working as a data scientist and leading teams of data scientists for over ten years in a wide variety of domains from fraud prediction to marketing analytics. He has worked for Towson University, SAS Institute, the US Navy, Websense (now ForcePoint), Stics, and HP before joining DataRobot in February of 2016.

Predictive Modeling 52

Predictive Modeling Marketing Analytics Modeling Data Science 52

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. If there is anything you can measure, even with your broken analytics implementation, do that first. Technical Analytics Challenges.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. This is the simple view that greets you, outbreaks from 1890 to 2016 with vaccine development during that same time…. I explain this a lot more in the May 14th edition of my newsletter The Marketing Analytics Intersect: Eat pies, don’t share them.

Visualization 125

Visualization Strategy Interactive Statistics 125