Remove 2017 Remove Data Collection Remove Data mining
article thumbnail

5 Ingenious Ways To Use Big Data For Customer Engagement

Smart Data Collective

Every business should look for ways to monetize big data and use it to optimize your business model. The number of companies using big data is growing at an accelerated rate. One poll found that 53% of businesses were using big data analytics in 2017. However, companies need to use big data wisely.

Big Data 142
article thumbnail

ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Insufficient training data in the minority class — In domains where data collection is expensive, a dataset containing 10,000 examples is typically considered to be fairly large. note that this variant “performs worse than plain under-sampling based on AUC” when tested on the Adult dataset (Dua & Graff, 2017).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Data Intelligence?

Alation

Data intelligence first emerged to support search & discovery, largely in service of analyst productivity. For years, analysts in enterprises had struggled to find the data they needed to build reports. This problem was only exacerbated by explosive growth in data collection and volume. HBR Review May/June 2017.

article thumbnail

Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

The surrogate model is often a simple linear model or a decision tree, which are innately interpretable, so the data collected from the perturbations and the corresponding class output can provide a good indication on what influences the model’s decision. Conference on Knowledge Discovery and Data Mining, pp.

Modeling 139
article thumbnail

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Upsight (nee Kontagent) provides mobile app analytics, with a pinch of advanced segmentation (including sweet cohort analysis ) and big data mining thrown in for good measure. Tag your mobile website.

Metrics 143