The Unofficial Google Data Science Blog

APRIL 23, 2024

To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. Our experimentation platform supports this kind of grouped-experiments analysis, which allows us to see rough summaries of our designed experiments without much work.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

The Unofficial Google Data Science Blog

JULY 22, 2020

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.

Experimentation 96

Experimentation Statistics Testing Knowledge Discovery 96

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. Upsight (nee Kontagent) provides mobile app analytics, with a pinch of advanced segmentation (including sweet cohort analysis ) and big data mining thrown in for good measure. Media-Mix Modeling/Experimentation. Dive into Mobile Reporting and Analysis. Implement Cross-Device Tracking.

Metrics 143

Metrics Reporting Analytics Marketing 143