Smart Data Collective

OCTOBER 20, 2020

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. Some of these were addressed in the Data Driven Summit 2018.

Marketing 106

Marketing Data Analytics Analytics Big Data 106

Smart Data Collective

MARCH 23, 2022

One of the overlooked benefits of AI in website optimization pertains to ADA compliance. between Q1 of 2017 and Q1 of 2018. You will be able to use AI to learn more about different groups by data mining public records and tailoring your message to them. Use AI to Reach More Potential Customers and Avoid Costly Lawsuits.

Cost-Benefit 95

Cost-Benefit Data mining Sales Testing 95

Rocket-Powered Data Science

DECEMBER 15, 2018

The objective function (also known as cost function, or benefit function) provides an objective measure of model performance. Instead of minimizing error (a cost function), hill-climbing focuses on maximizing accuracy (a benefit function). That is the true key that unlocks performance in a cold-start challenge.

Machine Learning 171

Machine Learning Optimization Metrics Modeling 171

datapine

NOVEMBER 27, 2019

DQM is indeed reckoned as the key factor in ensuring efficient data analysis, as it is the basis from where all the rest starts from. According to Gartner, poor data quality is estimated to cost organizations an average of $15 million per year in losses. It’s an extension of data mining which refers only to past data.

Business Intelligence 361

Business Intelligence Analytics Prescriptive Analytics Data Quality 361