2018 Business Intelligence Predictive Analytics ROI 
Alation
MARCH 21, 2023
For example, they can create micro segmentations that incorporate multiple factors such as: Age Motive Socioeconomic status Reason for travel Geographic region These micro segmentations enable travel businesses to market more effectively to unique consumer types. Using Alation, ARC automated the data curation and cataloging process.
Smarten
JUNE 15, 2022
But, they probably don’t have the technical skills to write a SQL query, or to filter out the columns and fields for an analytical search in order to get the results they need to make a decision. So, again, this article will serve as a plea on behalf of the average business user. Moreover, you will make your business users happy.
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