Smart Data Collective

DECEMBER 18, 2023

Data analytics is undoubtedly the future of the marketing profession. billion on marketing analytics in 2021 and that figure is likely to reach $14.3 Big data technology has led to tremendous changes in the marketing realm in recent years. Businesses spent $3.9 billion by 2031.

Data-driven 122

Data-driven Big Data Marketing Analytics Marketing 122

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Data is really the only way to get a 360-degree view of your customer and how they behave online.

Marketing 145

Marketing Advertising Data-driven Marketing Analytics 145

Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 billion in 2021 to $6.4 We have talked extensively about the benefits of data analytics in SEO.

Data mining 126

Data mining Cost-Benefit Marketing Big Data 126

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. One of the most important benefits of data mining is gaining knowledge about customers.

Data mining 116

Data mining Customer Analytics Marketing Advertising 116

Smart Data Collective

OCTOBER 5, 2021

The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI.

Analytics 133

Analytics Marketing ROI Testing 133

Cloudera

AUGUST 27, 2021

With submissions for the Data Impact Awards coming in, we’re revisiting last year’s winners to find out what set them apart. . The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. To learn more about Telkomsel’s work with Cloudera visit: [link].

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85