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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

The rise of the cloud continues Global enterprise spend on cloud infrastructure and storage products for cloud deployments grew nearly 40% year-over-year in Q1 of 2024 to $33 billion, according to IDC estimates.

ROI 120
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Enterprises willing to spend up to $250 million on gen AI, but ROI remains elusive

CIO Business Intelligence

Leaders are putting real dollars behind agents, but with mounting pressure to demonstrate ROI, getting the value story right is critical. High expectations, but ROI challenges persist Despite significant investments, only 31% of organizations expect to measure generative AIs return on investment in the next six months.

ROI 82
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Balancing the costs and opportunities of GenAI adoption

CIO Business Intelligence

But alongside its promise of significant rewards also comes significant costs and often unclear ROI. Ineffective cost management: Over 22% of IT executives highlight challenges in managing costs and developing clear ROI methodologies. Lets begin by examining the specific cost-related concerns CIOs face when adopting GenAI technologies.

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Rushing for AI ROI? Chances are it will cost you

CIO Business Intelligence

Many organizations have struggled to find the ROI after launching AI projects, but there’s a danger in demanding too much too soon, according to IT research and advisory firm Forrester. Measure everything Looking for ROI too soon is often a product of poor planning, says Rowan Curran, an AI and data science analyst at Forrester.

ROI 131
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Register today to save your seat!

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What to expect from AI in the enterprise in 2025

CIO Business Intelligence

Controlling costs According to Gartner, more than 90% of CIOs surveyed in 2024 believed that managing costs limited their ability to get value for the enterprise from their AI investments. Measuring AI ROI As the complexity of deploying AI within the enterprise becomes more apparent in 2025, concerns over ROI will also grow.

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Deep tech disruption: How advanced technologies are transforming businesses

CIO Business Intelligence

An IDC study found that usage of generative AI jumped from 55% of surveyed companies in 2023 to 75% in 2024. Artificial intelligence: Driving ROI across the board AI is the poster child of deep tech making a direct impact on business performance. in returns for every $1 invested , with some seeing over $10 in ROI.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. How is AI changing workflows and driving functionality?

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

📅 November 7, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use this publication’s webinars to earn professional development hours! Register to save your seat! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.