2024 ROI Strategy 
CIO Business Intelligence
OCTOBER 24, 2024
Noting that companies pursued bold experiments in 2024 driven by generative AI and other emerging technologies, the research and advisory firm predicts a pivot to realizing value. Their top predictions include: Most enterprises fixated on AI ROI will scale back their efforts prematurely.
CIO Business Intelligence
JANUARY 10, 2025
Leaders are putting real dollars behind agents, but with mounting pressure to demonstrate ROI, getting the value story right is critical. High expectations, but ROI challenges persist Despite significant investments, only 31% of organizations expect to measure generative AIs return on investment in the next six months.
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CIO Business Intelligence
JANUARY 7, 2025
Otherwise, companies will struggle to realize business value with AI/ML capabilities left to endure high cloud cost expenses, as it has been for many companies in 2024 for AI solutions. An enterprise with a strong global footprint is better off pursuing a multi-cloud strategy.
CIO Business Intelligence
JANUARY 21, 2025
But alongside its promise of significant rewards also comes significant costs and often unclear ROI. Well also examine strategies CIOs can use to address these challenges, ensuring their organizations can recognize the rewards of GenAI without compromising financial stability. million in 2025 to $7.45
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. Register today to save your seat!
CIO Business Intelligence
MARCH 4, 2025
As a business executive who has led ventures in areas such as space technology or data security and helped bridge research and industry, Ive seen first-hand how rapidly deep tech is moving from the lab into the heart of business strategy. in returns for every $1 invested , with some seeing over $10 in ROI.
CIO Business Intelligence
OCTOBER 1, 2024
Many organizations have struggled to find the ROI after launching AI projects, but there’s a danger in demanding too much too soon, according to IT research and advisory firm Forrester. Measure everything Looking for ROI too soon is often a product of poor planning, says Rowan Curran, an AI and data science analyst at Forrester.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?
Speaker: Jesse Simms, VP at Giant Partners
Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy. 📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST
Speaker: Evelyn Chou
You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation. 📅 November 7, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use this publication’s webinars to earn professional development hours! Register to save your seat!
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