Smart Data Collective

OCTOBER 5, 2021

The market for web analytics is projected to be worth $9.11 billion by 2025. The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing.

Analytics 114

Analytics Marketing ROI Testing 114

Smart Data Collective

MARCH 30, 2022

Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics.

Analytics 109

Analytics Cost-Benefit Testing Dashboards 109

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52