Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Focus on all three with everything you do with digital analytics. Can you feel my pain?

Metrics 157

Metrics Marketing Strategy Key Performance Indicator 157

Smart Data Collective

MARCH 5, 2021

Data analytics have led to a number of major changes in the field of website management and digital marketing. Although data analytics tools have offered a number of opportunities and benefits for business owners relying on their websites to reach new audiences, many of them don’t know how to use them effectively. Exit Pages.

Metrics 142

Metrics Data Analytics Analytics Advertising 142

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

O'Reilly on Data

MAY 1, 2019

Watch highlights from expert talks covering machine learning, predictive analytics, data regulation, and more. James Burke asks if we can use data and predictive analytics to take the guesswork out of prediction. James Burke asks if we can use data and predictive analytics to take the guesswork out of prediction.

Advertising 218

Advertising Machine Learning Predictive Analytics Data Science 218

datapine

MARCH 25, 2022

1) What Is Business Intelligence And Analytics? If someone puts you on the spot, could you tell him/her what the difference between business intelligence and analytics is? We already saw earlier this year the benefits of Business Intelligence and Business Analytics. What Is Business Intelligence And Analytics?

Business Intelligence 264

Business Intelligence Analytics Statistics Dashboards 264

datapine

NOVEMBER 15, 2022

1) What Are Product Metrics? 2) Types Of Product Metrics. 3) Product Metrics Examples You Can Use. 4) Product Metrics Framework. The right product performance metrics will give you invaluable insights into its health, strength and weaknesses, potential issues or bottlenecks, and let you improve it greatly.

Metrics 141

Metrics KPI Measurement Dashboards 141

Smart Data Collective

JUNE 25, 2021

In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. Key performance indicators are the most crucial metrics that serve as a compass for navigating the path forward on every marketing road map. This is complicated, because they all work well together.

Dashboards 125

Dashboards Metrics Marketing Key Performance Indicator 125

AWS Big Data

NOVEMBER 27, 2024

Zero-ETL integration with Amazon Redshift reduces the need for custom pipelines, preserves resources for your transactional systems, and gives you access to powerful analytics. In this post, we explore how to use Aurora MySQL-Compatible Edition Zero-ETL integration with Amazon Redshift and dbt Cloud to enable near real-time analytics.

Data Warehouse 111

Data Warehouse Analytics Testing Sales 111

Juice Analytics

MARCH 1, 2021

Here’s an analytics truism: everyone wants a dashboard (a.k.a. KPIs), success metrics, scorecards). Actionable metrics Ask yourself: what would I do if the metric is out of line? Actionable metrics Ask yourself: what would I do if the metric is out of line? Sprint Advertising Campaign. Less than five.

Metrics 98

Metrics Scorecard Key Performance Indicator Dashboards 98

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a pure advertising platform (like every site on the world). YouTube is magnificent. How cool is that!

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Sometimes it all works together.

Measurement 129

Measurement Analytics Advertising Marketing 129

datapine

JANUARY 31, 2022

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Your Chance: Want to try a professional BI analytics software? Experts say that BI and data analytics makes the decision-making process 5x times faster for businesses.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. How cool is that!

Analytics 113

Analytics Advertising Metrics Measurement 113

datapine

FEBRUARY 10, 2021

A social media dashboard is an invaluable management tool that is used by professionals, managers, and companies to gather, optimize, and visualize important metrics and data from social channels such as Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. What Is A Social Media Dashboard? Bring your data in a single, central place.

Dashboards 193

Dashboards Scorecard KPI Metrics 193

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 156

Analytics Reporting Metrics Slice and Dice 156

datapine

MAY 16, 2019

Exclusive Bonus Content: Ready to use data analytics in your restaurant? In a previous study into big data examples in real life, we explored how the catering industry could benefit from the use of restaurants analytics – a topic that we’re going to delve deeper into here. What Are Restaurant Analytics?

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

O'Reilly on Data

MAY 14, 2020

The foundation of any data product consists of “solid data infrastructure, including data collection, data storage, data pipelines, data preparation, and traditional analytics.” data platform, metrics, ML/AI research, and applied ML). Avinash Kaushik’s Web Analytics 2.0 is an excellent introduction to metrics and analytics.

Management 364

Management Experimentation B2B Machine Learning 364

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 146

Analytics Dashboards Metrics Key Performance Indicator 146

DataKitchen

NOVEMBER 29, 2021

Quality test suites will enforce “equity,” like any other performance metric. As a result, enterprises will examine their end-to-end data operations and analytics creation workflows. The Great Resignation Hits Data & Analytics. Model developers will test for AI bias as part of their pre-deployment testing. Data Gets Meshier.

Testing 245

Testing Data Lake Data Architecture Manufacturing 245

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Perhaps the most common users are advertising platforms (Yahoo!, Check what type of cookies your web analytics tool uses.

Data Collection 131

Data Collection Advertising Metrics Reporting 131

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 128

Marketing Analytics Data-driven ROI 128

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Consider that Display advertising is a tiny part of your budget. Conversion Rate obviously is a fine metric.

KPI 129

KPI Advertising Metrics Measurement 129

Jet Global

JANUARY 11, 2021

A real estate Key Performance Indicator (KPI) or metric is a quantifiable measure used to assess the performance of a business in the real estate industry. These performance metrics can be used to analyze several different business segments from individual realtor performance to investment property potential. Is it worth your time?

Metrics 98

Metrics Reporting KPI Key Performance Indicator 98

Smart Data Collective

MAY 28, 2022

for every $1 they invest in data analytics. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. Data Analytics is Invaluable for Companies Trying to Improve their Conversions. The average company receives $10.66 This is a stunning ROI.

Data Analytics 126

Data Analytics Analytics Data mining ROI 126

Smart Data Collective

NOVEMBER 17, 2021

As a small business owner, you might think that data reporting and analytics don’t matter in your organization. You could be mistaken for thinking there’s too little data to report and analyze and that you can’t possibly have access to the powerful analytics tools that large businesses have. It will help save time and resources.

Reporting 128

Reporting Analytics Advertising Strategy 128

datapine

APRIL 12, 2023

Here we explore the meaning and value of incremental sales in the world of business, as well as the additional KPI examples and metrics you should track to ensure ongoing success. In November, while running an advertising campaign that cost $1,500, the retailer sells $20,000 worth of ethical sweaters online. What Are Incremental Sales?

Sales 176

Sales KPI Metrics Cost-Benefit 176

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. These three statements are data rich and full of financial metrics. The Fundamental Finance KPIs and Metrics – Cash Flow. What is a Financial KPI? Current Ratio. View Guide Now.

Metrics 98

Metrics Finance Reporting KPI 98

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing.

Analytics 133

Analytics Marketing ROI Testing 133

Smart Data Collective

MAY 8, 2019

You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. In order to capture this essential data, look through your company analytics. Digital Advertising Campaigns. Artificial intelligence can significantly improve these campaigns. User Experience.

Marketing 112

Marketing Advertising Sales Forecasting 112

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) Depending on the specific use-case and what kind of metrics you want to track, the reporting process for various social channels will be different. Choose the right metrics. What Is A Social Media Report? over various time frames.

Reporting 178

Reporting Dashboards Metrics KPI 178

Smart Data Collective

MARCH 29, 2021

These are unprecedented times for the analytics industry. If your brand is trying to navigate today’s crowded and confusing analytics environment, one of the best things you can do is actively seek to reduce the amount of information you’re trying to wrangle. Get started by focusing on these four insights and metrics.

Marketing 138

Marketing Metrics Descriptive Analytics Predictive Analytics 138

Smart Data Collective

MAY 20, 2021

It is important to be aware of the different online data analytics metrics and tools used to track people online, since they shape the direction of big data technology. Cookies are commonly used on the Internet since 1994; of course, they are used for different purposes, such as retargeted advertising. What are cookies?

Advertising 95

Advertising Analytics Big Data Insurance 95

Smart Data Collective

OCTOBER 19, 2021

Analytics technology has become more important than ever in shaping the future of business. Countless businesses are looking for new ways to apply analytics technology to improve every aspect of their business model. One of the most important applications of analytics is with website management and development.

Analytics 134

Analytics Optimization Marketing Analytics Technologies 134

Smart Data Collective

DECEMBER 31, 2020

The underlying purpose of PPC advertising is to increase sales, generate leads, and promote brand awareness. Pay-per-click advertising is widespread in search engine results pages (SERPs), like Google or Bing, but is commonly used to incorporate paid advertising on social media platforms such as Facebook and LinkedIn.

Data-driven 119

Data-driven Marketing Advertising Big Data 119

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 95

Analytics Metrics Strategy Measurement 95

datapine

OCTOBER 29, 2021

Our first weekly report sample is an interactive marketing BI dashboard tracking the performance of different campaigns through metrics such as the total impressions, clicks, acquisitions, and costs. This is an important metric to monitor weekly as it lets you understand if your cost goals are actually in line with what is feasible.

Interactive 220

Interactive Reporting Dashboards Metrics 220