Smart Data Collective

AUGUST 10, 2021

Unlike print or television ads, which are the same no matter who sees them, it’s possible to create a more personalized advertising experience with digital mediums. Not only is data-driven marketing a must for modern companies, but the technology that allows us to collect and use data can also take marketing a step further.

Analytics 132

Analytics Data-driven Data Science Advertising 132

Smart Data Collective

JULY 23, 2023

Through analytics, it is now easier than ever to optimize your customer communication channels and produce advertising copy that appeals to your precise audience. These boot camps will provide a sweeping overview of everything you need to know about business analytics.

Analytics 98

Analytics Advertising Business Intelligence Optimization 98

Smart Data Collective

OCTOBER 31, 2021

The details differ in the following ways: target audience, expensive things can be bought by entrepreneurs or travel lovers; for inexpensive goods, you can use messages in advertisements to attract the attention of potential customers to discounts; time to make a purchase decision, cheap ones, as a rule, acquire spontaneously, while expensive ones (..)

Analytics 133

Analytics Data mining Analytics Technologies Predictive Analytics 133

Smart Data Collective

DECEMBER 10, 2020

It helps small businesses identify what works. For e-commerce, reviews are the primary form of advertising. AI makes it possible to create and share successful techniques throughout an entire organization. Identifying and Removing Fake Reviews. Since reviews are so important, fake reviews can be fatal.

Sales 124

Sales Interactive Advertising Visualization 124

datapine

APRIL 14, 2022

From targeted advertising, education, and already mentioned massive industries (healthcare, manufacturing, or banking), to real-life scenarios, in guest service or entertainment. Download our free summary outlining the best big data examples! What Is An Example Of Big Data? Discover 10. Real World Success Case. What’s the motive?

Big Data 244

Big Data Recreation/Entertainment Analytics Data-driven 244

Smart Data Collective

FEBRUARY 4, 2021

Business expenses such as advertising costs, commissions, office supplies, travel, and maintenance – all fall under deductibles. Any idea what is the entire point of tracking expenses? Indeed, it gives an insight into the company’s performance and identifies the costs that qualify for tax deductions.

Data Analytics 141

Data Analytics Analytics Cost-Benefit Big Data 141

Smarten

APRIL 19, 2022

Businesses can analyze text to understand positive, negative and neutral sentiments, and can analyze the sentiments further with slice and dice with context variables such as persons location or demography. About Smarten.

Slice and Dice 57

Slice and Dice Business Intelligence Advertising Predictive Modeling 57

Cloudera

APRIL 27, 2021

He speaks at conferences around the world on subjects as varied as sociologies of technology, data ethics and privacy, and digital advertising and data monetization. Anthony is the Managing Director for Communications, Media and Entertainment at Cloudera.

Recreation/Entertainment 69

Recreation/Entertainment Advertising IoT Predictive Modeling 69

Cloudera

NOVEMBER 2, 2020

An AdTech company in the US provides processing, payment, and analytics services for digital advertisers. Data processing and analytics drive their entire business. One other example highlights this trend.

Data Warehouse 97

Data Warehouse Dashboards Optimization Interactive 97

Smarten

JUNE 29, 2018

Business Problem: A grocery store sales manager wants to know whether daily sales have increased after an advertising campaign. Business Benefit: Once the test is completed, p-value is generated which indicates whether there is a statistical difference between the average daily sales- pre and post an advertising campaign.

Business Analysis 40

Business Analysis Testing Statistics Advertising 40

Smarten

NOVEMBER 26, 2023

Self-serve business intelligence provides an analytics approach that is accessible to business users. This approach to analytics offers many benefits to the business and to its business users and stakeholders.

Business Intelligence 40

Business Intelligence Data-driven Advertising Reporting 40

Smarten

JUNE 21, 2018

Business Benefit : Helps in planning for repeat telecast and for more advertisement (fund raising) if the projected count of viewers is high. Input Data : Last six months daily viewer count data. Data Pattern : Data taken as an input exhibit no trend /seasonality. 2) Double Exponential Smoothing Use Case. About Smarten.

Forecasting 40

Forecasting Enterprise IT Predictive Modeling 40

FineReport

MARCH 24, 2024

Excel: Widely used for preliminary data analysis and modeling, featuring advanced business analytics options. Here’s a structured approach to becoming a Data Analyst: Obtain a bachelor’s degree in a related field like computer science, mathematics, or business analytics.

Statistics 52

Statistics Data mining Visualization Sales 52

CIO Business Intelligence

MARCH 22, 2022

Roopesh Pujari has been promoted to CTO at marketing and advertising firm Publicis Groupe India. He has 20 years’ experience in IT strategy, architecture, implementation, and governance, and is a qualified Chartered Accountant with a certification in contemporary business analytics practices from IIM Kolkata.

Internet Publishing and Broadcasting 98

Internet Publishing and Broadcasting Digital Transformation Insurance Recreation/Entertainment 98

Smart Data Collective

AUGUST 7, 2019

This unstructured information is essential in effectively coming up with advertising and marketing campaigns that are data-driven. With the help of AI and machine learning, it is now easier to make sense of the information coming from various platforms and use it to make business decisions. Data gathered using a DMP has many functions.

Data Analytics 111

Data Analytics Analytics Big Data Advertising 111

Occam's Razor

MARCH 10, 2015

But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. Business analysis. No digital.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

datapine

AUGUST 29, 2022

Best for: someone who has heard a lot of buzz about predictive analytics, but doesn’t have a firm grasp on the subject. Stein Kretsinger, founding executive, Advertising. 17) Analytics in a Big Data World: The Essential Guide to Data Science and its Applications, by Bart Baesens.

Big Data 263

Big Data Data Analytics Analytics Data mining 263