FineReport

NOVEMBER 24, 2021

Social media, email, web-based advertising brings numberless data to companies. All these ask for a seasoned data scientist who is familiar with statistical and programming languages. To fill the gap, marketing BI builds a solid foundation for business users to make use of massive data. The digital marketing era is coming.

Marketing 98

Marketing Dashboards Statistics Data mining 98

Smart Data Collective

AUGUST 10, 2021

Unlike print or television ads, which are the same no matter who sees them, it’s possible to create a more personalized advertising experience with digital mediums. Marketing and business strategy benefit greatly from data. People who are interested in data and statistics can do very well in a data science or analytics career.

Analytics 132

Analytics Data-driven Data Science Advertising 132

Smart Data Collective

AUGUST 10, 2021

As a result of the resolution of risks and the creation of hypotheses, data analysis assists businesses in generating sound business choices. The most significant benefit of statistical analysis is that it is completely impartial. Statistics allows an organisation to make choices based on the data that are available to them.

Data Analytics 137

Data Analytics Analytics Big Data Key Performance Indicator 137

CIO Business Intelligence

SEPTEMBER 3, 2024

The most famous and defining quote in marketing is attributed to department store pioneer John Wanamaker: “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Every year at the Super Bowl we are reminded of advertising’s unique ability to make money disappear.

Cost-Benefit 128

Cost-Benefit Measurement Advertising Statistics 128

CIO Business Intelligence

MARCH 21, 2022

Social networking: Social networking data can inform targeted advertising, improve customer satisfaction, establish trends in location data, and enhance features and services. Science: Thanks to recent IT advances, scientists today can better collect, share, and analyze data from experiments. Data scientists can help with this process.

Unstructured Data 137

Unstructured Data Data Analytics Analytics Data Science 137

Smarten

SEPTEMBER 9, 2024

In this article, we will discuss Mobile Business Intelligence, also known as Mobile BI. This article will help businesses to understand the value of a mobile BI approach, and Mobile Business Intelligence best practices. Let’s start by answering the question, ‘ what is mobile BI ?’

Business Intelligence 52

Business Intelligence Key Performance Indicator IT Metrics 52

Smart Data Collective

NOVEMBER 17, 2021

Reporting and analytics tools help businesses track performance data so they can make decisions that will positively impact their company’s growth. This could be, for example, tracking the number of visitors on your website or looking at how much revenue you can collect from an advertising platform.

Reporting 128

Reporting Analytics Advertising Strategy 128

Smart Data Collective

MARCH 30, 2021

A data-driven approach allows companies of any scale to develop SEO and marketing strategies based not on the opinion of individual marketers but on real statistics. Based on reliable statistics and data modeling tools , companies can refine their SEO strategies more clearly and modify them to achieve better results.

Data-driven 110

Data-driven Sales Big Data Marketing 110

FineReport

NOVEMBER 26, 2019

Business intelligence is born for data analysis, and it is born at a very high starting point. The goal is to shorten the time from business data to business decisions and use data to influence decisions. 1) Professional statistical analysis. Is it within the statistical controllable range we want to achieve?

Data Analytics 98

Data Analytics Analytics Statistics Visualization 98

CIO Business Intelligence

SEPTEMBER 27, 2024

There are a variety of advantages for us: We give a better result to the advertiser and we create the conditions for a certain product to be sold on our e-commerce platform. The algorithms speak through statistics. “We provide the consumer with a product that’s in line with a specific search on the site,” says Tesoro.

Management 128

Management IT Cost-Benefit Testing 128

CIO Business Intelligence

DECEMBER 22, 2022

Such teams tend to view analytic pipelines as analogous to lean manufacturing lines and regularly reflect on feedback provided by customers, team members, and operational statistics.

Analytics 130

Analytics Machine Learning Data mining Software 130

Smarten

APRIL 19, 2022

Businesses can analyze text to understand positive, negative and neutral sentiments, and can analyze the sentiments further with slice and dice with context variables such as persons location or demography. Original Post : Smarten Announces Sentiment Analysis Capability Designed for Business Users! About Smarten.

Slice and Dice 59

Slice and Dice Business Intelligence Advertising Predictive Modeling 59

FineReport

OCTOBER 10, 2020

Smart Connector allows agencies to pull in marketing data from hundreds of source systems in categories such as advertising, audio, calling, display, programmatic, and social (to name a few). . Adaptive Insights was an early user of the software as a service (SaaS) model for business intelligence and corporate performance management.

Reporting 87

Reporting Metrics Dashboards Cost-Benefit 87

CIO Business Intelligence

MAY 5, 2022

They integrate with storefronts, advertising portals, and messaging applications to create a consistent (and often relentless) information stream for customers. The built-in back-end analytics deliver key statistics marketers expect in order to judge the effectiveness of their campaigns.

Data Science 130

Data Science Analytics Machine Learning Optimization 130

CIO Business Intelligence

MARCH 15, 2022

To generate marketing imagery: Advertisers are already creating synthetic images to showcase their products. Generating synthetic data sets that are statistically meaningful and reflect real data in ways relevant to use cases can be a challenge.

Strategy 145

Strategy Testing Sales Modeling 145

Smarten

JUNE 29, 2018

At 95% confidence level (5% chance of error): As p-value = 0.041 which is less than 0.05, there is a statistically significant difference between means of pre and post sample values. Business Problem: A grocery store sales manager wants to know whether daily sales have increased after an advertising campaign. About Smarten.

Business Analysis 40

Business Analysis Testing Statistics Advertising 40

datapine

NOVEMBER 15, 2022

They encompass marketing, sales, advertisement, etc. Taking medians over averages is preferable, as they give stronger statistics that are less sensitive to outliers. To quote the advertising tycoon David Ogilvy: “Most people use analytics the way a drunk uses a lamppost, for support rather than illumination”.

Metrics 141

Metrics KPI Measurement Dashboards 141

CIO Business Intelligence

FEBRUARY 7, 2023

IT is stereotypically seen as a career option for white male geeks, so I believe how we advertise roles and the language we use will attract Black women,” she says. Now we need to work on inclusion, and see the benefits we have to offer.”

Advertising 145

Advertising Technology Software Management 145

Cloudera

NOVEMBER 2, 2020

An AdTech company in the US provides processing, payment, and analytics services for digital advertisers. Data processing and analytics drive their entire business. alert when threshold exceeded over a rolling window of statistics on the data, score the event data against a predictive model to decide which action to take next).

Data Warehouse 97

Data Warehouse Dashboards Optimization Interactive 97

Smarten

NOVEMBER 26, 2023

The Benefits of Business Intelligence (BI) As the Business Intelligence solution market evolves, it may be difficult for an organization to know when to invest in these tools, and which tools are best for enterprise and user needs. What is self-serve BI? What is data democratization? What is data literacy?

Business Intelligence 40

Business Intelligence Data-driven Advertising Reporting 40

Smarten

JUNE 21, 2018

Time series forecasting methods are used to extract and analyze data and statistics and characterize results to more accurately predict the future based on historical data. Business Benefit : Helps in planning for repeat telecast and for more advertisement (fund raising) if the projected count of viewers is high. About Smarten.

Forecasting 40

Forecasting Enterprise IT Predictive Modeling 40

FineReport

DECEMBER 29, 2021

The ‘cost per hiring (CPH)’ statistic, like the ‘time to hire’, illustrates how much it costs to acquire new personnel. This is the most tangible illustration of performance measurement for professional service businesses. If the recruiting process is too protracted, candidates may drop out. Cost per hire.

KPI 52

KPI Dashboards Metrics Key Performance Indicator 52

FineReport

MARCH 24, 2024

Data analysts contribute value to organizations by uncovering trends, patterns, and insights through data gathering, cleaning, and statistical analysis. They collaborate with cross-functional teams to meet organizational objectives and work across diverse sectors, including business intelligence, finance, marketing, and consulting.

Statistics 52

Statistics Data mining Visualization Reporting 52

FineReport

MAY 9, 2023

A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. Use the reports, not file them All of your marketing and advertising campaigns require the use of these statistics and analytics. based on the data you collect and report on.

Reporting 52

Reporting Marketing Advertising Metrics 52

Sisense

AUGUST 30, 2021

The league will use the insights from its improved analytics to maximize impressions and grow advertising dollars, already asking $6 million for Super Bowl commercials. Here’s a dive into the latest sales statistics to reveal which vehicles are the biggest hits in 100+ countries around the globe, along with a cool color-coded infographic map.

Analytics 52

Analytics Sales Reporting Metrics 52

Smarten

NOVEMBER 20, 2023

The field of AI includes planning and learning, natural language processing (NLP) and machine learning, as well as reasoning and perception, neural networks, economics, mathematics and statistics. Generative AI (GenAI) GenAI represents the field of technology that generates text, media and images using artificial intelligence.

Technology 52

Technology Digital Transformation Software Advertising 52

datapine

DECEMBER 28, 2021

1) What Is A Misleading Statistic? 2) Are Statistics Reliable? 3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics? If all this is true, what is the problem with statistics? What Is A Misleading Statistic?

Statistics 363

Statistics Advertising Visualization Data mining 363

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. If you want to go deeper into the topic, take a look at our misleading statistics blog post.

Visualization 267

Visualization Metrics Statistics Dashboards 267

datapine

AUGUST 29, 2022

At 156 pages on Kindle, this is a book you could finish in one (long) sitting if you were so inclined, and that you can also use as an inspiration when you work on your business intelligence strategy. Stein Kretsinger, founding executive, Advertising. An excerpt from a rave review: “The Freakonomics of big data.”.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Smarten

MARCH 20, 2025

In 2016, the technology research firm, Gartner, coined the term Citizen Data Scientist, and defined it as a person who creates or generates models that leverage predictive or prescriptive analytics, but whose primary job function is outside of the field of statistics and analytics. What Tools and Training Does a Citizen Data Scientist Need?

Prescriptive Analytics 64

Prescriptive Analytics Advertising Data-driven Statistics 64