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To understand the risks posed by AI, follow the money

O'Reilly on Data

It’s difficult to argue with David Collingridge’s influential thesis that attempting to predict the risks posed by new technologies is a fool’s errand. However, there is one class of AI risk that is generally knowable in advance. Amazon’s advertising business is a case in point.

Risk 227
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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Why is it that Amazon, which has positioned itself as “the most customer-centric company on the planet,” now lards its search results with advertisements, placing them ahead of the customer-centric results chosen by the company’s organic search algorithms, which prioritize a combination of low price, high customer ratings, and other similar factors?

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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing. You simply can’t afford to ignore the benefits of using big data in this business.

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10 Examples of How Big Data in Logistics Can Transform The Supply Chain

datapine

Table of Contents 1) Benefits Of Big Data In Logistics 2) 10 Big Data In Logistics Use Cases Big data is revolutionizing many fields of business, and logistics analytics is no exception. These applications are designed to benefit logistics and shipping companies alike. Did you know?

Big Data 275
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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Once you know why digital transformation is necessary for business growth, a successful digital marketing team can help a business evolve with the right strategy. Such an approach will require blending in data with digital technology so that your customers get more value from your services, advertising, and offers. Pay Per Click (PPC).

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What is synthetic data? Generated data to help your AI strategy

CIO Business Intelligence

Artificial data has many uses in enterprise AI strategies. Synthetic data can also lower costs when collecting or buying real-world data is prohibitively expensive. To generate marketing imagery: Advertisers are already creating synthetic images to showcase their products. Synthetic data use cases.

Strategy 145
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IT leaders weigh up AI’s role to improve data management

CIO Business Intelligence

Gartner suggests extending the data and analytics strategy to include AI and avoid fragmented initiatives without governance. Gen AI in practice is a special case of Euronics’ strategy that concerns data and analysis , and the task of those who direct it — the CIO or the CDO — is to understand when to apply it, and when not to. “We