datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Applying it to digital advertising…. Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). Humans are pavlovian. Cookies 3rd.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

MARCH 23, 2021

Does advertising really have a long-term business impact ? This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Is campaign strategy x better than campaign strategy y ?

Analytics 133

Analytics Scorecard Strategy Testing 133

Occam's Razor

OCTOBER 19, 2010

Experimentation and Testing Tools [The "Why" – Part 1]. It provides the Key Performance Indicator that I consider to be the holiest of the holy in web analytics: Task Completion Rate (segmented by Primary Purpose). It is silly to ever do a single display advertising campaign (via any company: Atlas, Yahoo!,

Analytics 136

Analytics Testing Measurement Optimization 136

Occam's Razor

APRIL 29, 2013

But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). " See the difference? Lonely data? No soup for you! Happy analytics.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88