Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Or we could not.)

Modeling 162

Modeling Optimization Marketing Interactive 162

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. Metaverse Opportunities Advertising: Advertisers see the metaverse as a powerful way to connect with and reach consumers.

Advertising 105

Advertising Recreation/Entertainment Experimentation Data Collection 105

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

Modeling 63

Modeling Experimentation Knowledge Discovery Testing 63

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! The difference between advertising analytics tools and website analytics tools. What other meaningful reports should an advertiser care about??

Modeling 125

Modeling Metrics Data Quality Data-driven 125

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges. Transcript.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. What does it take to estimate the impact of online exposure on user behavior?

Advertising 43

Advertising Testing Sales Statistics 43

O'Reilly on Data

JULY 28, 2020

Product Managers are responsible for the successful development, testing, release, and adoption of a product, and for leading the team that implements those milestones. Without clarity in metrics, it’s impossible to do meaningful experimentation. Ongoing monitoring of critical metrics is yet another form of experimentation.

Marketing 364

Marketing Experimentation Metrics Testing 364

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. For example, imagine that you are working for a car manufacturer.

Statistics 45

Statistics Optimization Modeling Experimentation 45

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 103

Experimentation Testing Optimization Marketing 103

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. For advertisers with huge budgets it absolutely yields incredibly valuable insights.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

OCTOBER 19, 2010

If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. Experimentation and Testing Tools [The "Why" – Part 1]. If you need ideas of what to test: Experiment or Die. Five Reasons And Awesome Testing Ideas. You'll be setting up you A/B test in 5 mins.

Analytics 136

Analytics Testing Measurement Optimization 136

Occam's Razor

MARCH 23, 2021

Does advertising really have a long-term business impact ? This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Matched market tests. Creative is the thing you see in the ad.

Analytics 133

Analytics Scorecard Strategy Testing 133

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. Such decisions involve an actual hypothesis test on specific metrics (e.g.

Experimentation 69

Experimentation Sales Metrics Measurement 69

Occam's Razor

JULY 6, 2016

Lab usability testing and online surveys both provide great strategies to obsess about user centric design. Testing Kills/Delays Good Ideas. No advertising, just amazing advice. Testing Kills/Delays Good Ideas. There is a class of fixes, everything above, where you should not recommend testing anything. No testing.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

CIO Business Intelligence

MAY 20, 2024

He tested this hypothesis by having some machines at the facility warm up and others not. Its knowledge assembly culture reflects a commitment to constant innovation and learning via experimentation and risk-taking that has led to a diverse range of businesses, from e-commerce to cloud computing.

Management 122

Management Interactive Measurement Marketing 122

Domino Data Lab

MAY 8, 2019

They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. Agile was originally about iterating fast on a code base and its unit tests, then getting results in front of stakeholders. evaluate the effects of models on human subjects. Agile to the core.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JANUARY 9, 2012

But you can probably find 1000 people *relevant* to your brand and message by advertising on 28 *relevant* channels in the long tail (those after channel #14). Allocate some of your aforementioned 15% budget to experimentation and testing. Or the relevant 50. Consider rewarding people with new ideas.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

JANUARY 28, 2013

But there is more to the Security Choice landing page than just passing the all-important transparency test. If you want to contrast how absolutely amazing Method's home page is, try comparing it with another company – (one that also spends millions upon millions on TV and other offline advertising — Lysol.

Marketing 165

Marketing Insurance Visualization IT 165

Occam's Razor

APRIL 29, 2013

PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Display advertising is an integral part of any digital marketer's repertoire. This is not a metric, this is more of a what data you'll use to target your advertising issue. We use that on very thin ice data, we bought advertising.

Marketing 166

Marketing Metrics Advertising Measurement 166