Smart Data Collective

MARCH 31, 2020

And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach. James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns.

Marketing 111

Marketing Advertising Big Data ROI 111

datapine

MAY 9, 2019

A host of business intelligence concepts are executed through intuitive, interactive tools and dashboards – a centralized space that provides the ability to drill down into your data with ease. Plan successful marketing activities. But more on that later. Data dashboarding and reporting. 1) The raw data.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

DECEMBER 2, 2021

The sense of urgency that text messaging carries, and customers’ high level of trust in marketing texts, mean that customers open and read these messages at much higher rates than they do email, and engage with them much more than they might with traditional forms of advertising. Marketing Texts Can Reach Customers in the Moment.

Data-driven 105

Data-driven Marketing Strategy Advertising 105

Smart Data Collective

JUNE 25, 2021

Marketing metrics dashboard: A reporting tool displaying marketing analytics, KPIs, and metrics using data visualizations is a marketing dashboard. These dashboards are designed to provide teams with a real-time window into marketing performance.

Dashboards 125

Dashboards Metrics Marketing Key Performance Indicator 125

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. However, who is data points are not enough on their own.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. If it’s clear that the interaction that’s supposed to be personal has been automated, or if you’re not answering a user’s inquiries or worries accordingly, they could lose trust in your brand. The sales profession is one of the areas most affected by data.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Data-driven 124

Data-driven Marketing Strategy Big Data 124