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Using the right marketing KPIs (keyperformanceindicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.
You need access to data, the ability to analyze (slice, dice, drill-up, drill-down, drill-around) interesting data points that your performance throws up, ability to understand what caused the performance (often by understanding who did, what and where in other parts of the organization), and the power to make decisions.
Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? We throw off a lot of data as a subtle way of earning a great job performance review. What you want to do instead is to do all the slicing, dicing, segmentation, beautiful math, and then step above it.
You will now drive a much more focused conversation that might start with: "So if this is how our customers are spending their time with media, what does our advertising media-mix look like?" Even if the fonts and numbers were larger, it is extremely difficult to compare the slices (despite three big shifts).
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