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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

In the right nav you''ll see two discreet sections with my books and my start up Market Motive. That could possibly be considered advertising. There are three posts out of 283 about my book, and just five that mention Market Motive. If you need more proof, just see how poorly advertising performs on these platforms.).

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How to Optimize Facebook Ad Campaigns for Cheaper Leads

Smart Data Collective

Analytics has become very valuable in the marketing sector. billion on marketing analytics this year. Data analytics has become very helpful for the digital marketing sector. One of the many ways that data analytics has shaped marketing is with Facebook advertising.

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

Does Facebook advertising really work better than TV? All advertising that fails does so because the Marketer behind it understands only one sliver of the experience, then solves for that sliver with heart-breaking short-term focus. if you double your impact. Run one super-large controlled experiment. Or, to disprove it.

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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

This session is perfect for marketers aiming to bridge the gap between physical and digital advertising landscapes.

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5 Reasons to Hire a Marketing Agency that Knows Data Analytics

Smart Data Collective

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 128