Remove Advertising Remove Marketing Analytics Remove Measurement
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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

This inflates the importance of paid advertising, at the expense of owned and earned tactics – which your company is also investing in. That of course suits the agenda of your Paid Media Marketers just fine. The advertising played a role in driving the conversion. Do you know what your Marketing’s true incrementality is?

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

In the right nav you''ll see two discreet sections with my books and my start up Market Motive. That could possibly be considered advertising. There are three posts out of 283 about my book, and just five that mention Market Motive. They are often measured on impressions (or worse, "connections") and clicks.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

Does Facebook advertising really work better than TV? All advertising that fails does so because the Marketer behind it understands only one sliver of the experience, then solves for that sliver with heart-breaking short-term focus. if you double your impact. Run one super-large controlled experiment. Or, to disprove it.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

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