Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 128

Marketing Analytics Data-driven ROI 128

AWS Big Data

NOVEMBER 20, 2024

The highlighted boxes show that is an Unmanaged asset and of type “Metrics” that was created in the previous step. Choose ADD Rule as shown above to create the rule for all metrics assets. Provide details, including the Metrics Request Form associated with the Metrics asset type.

Metadata 97

Metadata Data Governance Metrics Marketing 97

Smart Data Collective

OCTOBER 5, 2021

Most (if not all) marketing activities can be effective ways of generating leads, but in this blog, we’ll be focusing on using analytics to improve your strategy for generating leads through Pay-Per Click (PPC) advertising. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation?

Analytics 133

Analytics Marketing ROI Testing 133

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Perhaps one of the most difficult ones is to figure out complex relationships over long periods of time: Does brand advertising ( sometimes hideously also called “upper funnel” ) actually drive performance outcomes in the long run ?

Experimentation 103

Experimentation Testing Optimization Marketing 103

Sisense

JUNE 17, 2021

According to Possible, a global creative marketing and advertising agency, it didn’t. Tip: Measure the metrics that matter. The video went viral, and with more than 200 million views to date, it has become a legendary campaign that earned nominations, awards, and long-term recognition for the agency that created it.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !"

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. No advertising, just amazing advice. You can sign up here: The Marketing-Analytics Intersect. Thanks. [ /sidebar ].

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). From an advertising perspective, that’s still an audience that might be of value to your business. Buy advertising from Facebook. From Snapchat.

Advertising 162

Advertising Marketing B2B Measurement 162

Smart Data Collective

MAY 31, 2023

Analytics Insight talked about some of the many ways that data analytics is becoming more important for the social media giant. Instagram uses big data to identify and block offensive content, create personalized feeds for their users and optimize their advertising platform. however, data is available for months afterwards.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

Occam's Razor

MARCH 7, 2016

(Of course, measure that using the four best social media metrics !) There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). A good one.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88