Occam's Razor

JANUARY 7, 2019

Does Facebook advertising really work better than TV? Same as the #1 on the Analytics list. :) Far too many Marketers ignore this simple strategy to make lots more money. Put up or shut up time for your social media strategy. Focus on social media primarily as a paid media strategy. Or, to disprove it.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 126

Marketing Data Analytics Analytics Advertising 126

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 128

Marketing Analytics Data-driven ROI 128

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Here are two ways that marketers can use data to drive better marketing performance.

Marketing 145

Marketing Advertising Data-driven Marketing Analytics 145

Smart Data Collective

AUGUST 31, 2021

This is where data-driven content marketing strategies can prove fruitful. Why You Need to Focus on Data-Driven Content Marketing. To make your brand recognizable and preferred by the target audience, you need to leverage big data to harness the power of content marketing. Use native advertising to a certain limit.

Data-driven 144

Data-driven Marketing Big Data Advertising 144

Occam's Razor

JANUARY 4, 2022

Consider that Display advertising is a tiny part of your budget. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It is typically computed by dividing the Revenue from Advertising by the Cost of Advertising (a.k.a. Wait a minute. Most important KPI?

KPI 129

KPI Advertising Metrics Measurement 129

Smart Data Collective

MARCH 31, 2020

James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns. Some of these companies use AI to improve the targeting of their advertising, curate higher quality content and use machine powered marketing analytics.

Marketing 114

Marketing Advertising Big Data ROI 114

Smart Data Collective

AUGUST 22, 2022

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. Through marketing analytics tools, you’ll be able to learn how users came across your site.

Data-driven 98

Data-driven Marketing Advertising Data mining 98

Smart Data Collective

MARCH 29, 2021

If your brand is trying to navigate today’s crowded and confusing analytics environment, one of the best things you can do is actively seek to reduce the amount of information you’re trying to wrangle. Instead of looking at everything, you can identify which strategies offer the most valuable insights and set the rest aside.

Marketing 138

Marketing Metrics Descriptive Analytics Predictive Analytics 138

datapine

MAY 9, 2019

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Plan successful marketing activities. 1) The raw data.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Visualization 270

Smart Data Collective

JUNE 25, 2021

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies.

Dashboards 125

Dashboards Metrics Marketing Key Performance Indicator 125

Smart Data Collective

AUGUST 23, 2021

This is a fantastic tool not just for the companies who wish to advertise directly to their customers, but also to the affiliate marketers acting as middlemen. Big data offers unprecedented capabilities in almost all aspects of the business world – and affiliate marketing is no different.

Big Data 135

Big Data Marketing Advertising ROI 135

Smart Data Collective

OCTOBER 31, 2021

When creating a business plan, you should think about the challenges you cannot accomplish without a good strategy and what strategy would work best to address them. You will find that analytics will make these processes much easier. Detailed market analytics will make this a lot easier. Price segment for goods.

Analytics 133

Analytics Data mining Analytics Technologies Predictive Analytics 133

Smart Data Collective

NOVEMBER 20, 2022

An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. They can operate as a marketing department, provide strategies and direction and act as a consultant to any marketing decisions being made by a company. Email Marketing. Google ads.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

Smart Data Collective

OCTOBER 5, 2021

Companies that intend to use analytics in PPC can find that it drastically reduces the CPA of lead conversions, while also increasing the number of leads as well. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation? Data analytics is going to be very important for this stage.

Analytics 133

Analytics Marketing ROI Testing 133

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 128

Analytics Cost-Benefit Testing Dashboards 128

Smart Data Collective

MARCH 28, 2022

There will likely be a certain amount of overlap between your current customer base and the target market, however, so analyzing your social media analytics and customer feedback, as well as your predominant demographic, can give you a good idea of who you should be advertising to.

Data mining 116

Data mining Customer Analytics Marketing Advertising 116

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 98

Analytics Technologies Marketing Technology Analytics 98

CIO Business Intelligence

APRIL 19, 2022

Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. Kellen is embracing temporary workers, seeing both contractors and freelancers as an integral part of his staffing strategy. With contract work, we’re talking about the borrow strategy.

IT 98

IT Cost-Benefit Strategy Reporting 98

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. You can control every operation by using cold email advertising, social network sales, personalized promotions, etc., Special deals: Offering a discount on a client’s next order is a good strategy for increasing customer retention. Companies spent $2.8

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

Sisense

JUNE 22, 2021

The reluctance to adopt multi-touch attribution is partly because of the lack of a tactical plan, said John Loury, President, Cause and Effect Strategy (CE Strategy), a business intelligence and analytics firm that was founded to provide insight-led marketing strategies for clients. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. strategies). Let's do this!

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. Programmatic advertising is all the rage. The web is dead.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. The Promise of Marketing Utopia. I hate pimping (what marketing has come to be). This strategy by businesses lead to what I now call the Zuck Death Spiral. Shame on them.

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

MAY 5, 2016

Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. One caveat… This blog does have any advertising on it. You will be rich.

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

JULY 6, 2016

Lab usability testing and online surveys both provide great strategies to obsess about user centric design. sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person.

Testing 87

Testing Marketing Experimentation Cost-Benefit 87

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As outlined in TMAI Premium #223, experiments that answer the priceless marketing incrementality question are the single most effective thing you can do to optimize your marketing budgets. So delicious.

Experimentation 103

Experimentation Testing Optimization Marketing 103

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88