Remove Advertising Remove Measurement Remove Optimization
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Why is it so hard to measure the value of Facebook? We can do much better.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. Then there is Agile for engineering.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

Occam's Razor

A thing three that shares optimally aligned See-Think-Do-Care metrics! Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. We can talk about Content AND Marketing AND Measurement. and measurement (soon after!) Thing One. That Q is really important.

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5 Proven Tips for Utilizing AI with PPC Advertising in 2023

Smart Data Collective

As we have stated in the past, AI has led to both new opportunities and complications in the field of PPC advertising. How Can You Use AI in PPC Advertising, and Why is it Important to Do So? After all, it can mean their search engine optimization (SEO) techniques are working. One of them is the use of AI in PPC marketing.

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Digital KPIs: The secret to measuring transformational success

CIO Business Intelligence

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). He suggests, “Choose what you measure carefully to achieve the desired results.

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How to Set AI Goals

O'Reilly on Data

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., PyTorch, TensorFlow, reinforcement learning, self-supervised learning).