datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Our final monthly report is providing a good overview of the performance of all your paid advertisement campaigns. 3) Online Advertising Performance. 2) Marketing Performance Report. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments.

Analytics 156

Analytics Reporting Metrics Slice and Dice 156

Occam's Razor

JULY 15, 2014

You need access to data, the ability to analyze (slice, dice, drill-up, drill-down, drill-around) interesting data points that your performance throws up, ability to understand what caused the performance (often by understanding who did, what and where in other parts of the organization), and the power to make decisions.

Dashboards 160

Dashboards Key Performance Indicator Snapshot Slice and Dice 160

Occam's Razor

JANUARY 31, 2017

Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? What you want to do instead is to do all the slicing, dicing, segmentation, beautiful math, and then step above it. Sadly the outcome is exactly the opposite. Reach for the higher order bit.

Visualization 149

Visualization IT Strategy Key Performance Indicator 149