O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., Technical competence results in reduced risk and uncertainty.

Advertising 362

Advertising Cost-Benefit ROI Machine Learning 362

CIO Business Intelligence

FEBRUARY 3, 2023

Revenue growth at Amazon’s cloud computing division, Amazon Web Services, continued to slow in the fourth quarter as enterprises advanced their cost-cutting measures, brought on by uncertain macroeconomic environment. Despite a 20% year-on-year increase in revenue, reaching $21.4 and 33% growth seen in Q3 and Q2 respectively.

Uncertainty 98

Uncertainty Advertising Optimization Reporting 98

Smart Data Collective

APRIL 18, 2019

Despite what some might try to sell you, solutions still require a certain level of security knowledge, expertise, and support to work as advertised. Artificial Intelligence: AI is advertised much like magical pixie dust. Uncertainties are a major roadblock in automating cybersecurity. That’s the best approach.

Behavioral Analytics 98

Behavioral Analytics Advertising Uncertainty Machine Learning 98

Jet Global

NOVEMBER 16, 2021

This, in turn, has led some governments to adopt unilateral measures as a single, centralized agreement is finalized. With so much uncertainty on the horizon, tax-related technology enables MNEs to centralize and automate data gathering for tax planning, forecasting and reporting. The Complete Guide to Corporate Tax Software.

Advertising 97

Advertising Forecasting Uncertainty Risk 97

DataRobot

JUNE 1, 2021

Even digital advertising campaigns might have specific regulatory requirements. Recognizing and admitting uncertainty is a major step in establishing trust. Interventions to manage uncertainty in predictions vary widely. Before you put a model into production, you may first need to clear compliance hurdles. Is rain 40% likely?

Uncertainty 52

Uncertainty Machine Learning Advertising Risk 52

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. It is important that we can measure the effect of these offline conversions as well.

Advertising 43

Advertising Testing Sales Statistics 43

Domino Data Lab

JUNE 23, 2019

These measurement-obsessed companies have an advantage when it comes to AI. Google, Facebook, other leaders, they really have set up a culture of extreme measurement where every part of their product experience is instrumented to optimize clicks and drive user engagement. There wasn’t much more information on the profile.

Management 110

Management Machine Learning Experimentation Metrics 110