Occam's Razor

MAY 5, 2016

Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. You see different models people use to make money there. And, now, whose fault is it?

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

MARCH 23, 2021

Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), Does advertising really have a long-term business impact ? The benchmark for the beautiful metric AVOC is 15.3%. Let’s look at them one at a time… Ready?

Analytics 133

Analytics Scorecard Strategy Testing 133

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. Gain Attribution Modeling Savvy. You can also search for other stuff, like custom reports or attribution models. Jump-Start Your Learning. Another tip. That's ok.

Analytics 110

Analytics Metrics Reporting Strategy 110

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 146

Analytics Dashboards Metrics Key Performance Indicator 146