Advertising Modeling Scorecard Strategy 
datapine
APRIL 21, 2022
In other words, it means employing technology to constantly improve the whole company model, including its offerings, customer service, and operations. Once you know why digital transformation is necessary for business growth, a successful digital marketing team can help a business evolve with the right strategy. Pay Per Click (PPC).
Occam's Razor
MARCH 23, 2021
I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!),
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Occam's Razor
MAY 5, 2016
Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. You see different models people use to make money there. And, now, whose fault is it?
Occam's Razor
AUGUST 9, 2016
Gain Attribution Modeling Savvy. You can also search for other stuff, like custom reports or attribution models. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay.
Occam's Razor
JANUARY 30, 2012
If you are an Analysis Ninja, focus on the mental model and approach used in each recommendation. I can analyze and then identify an specific optimization/engagement strategy to reduce bounce rates. I use the data above to customize my SEO strategy for each search engine. What post on YC did they come from? and Bounce Rate.
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