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How Aura from Unity revolutionized their big data pipeline with Amazon Redshift Serverless

AWS Big Data

Amazon Redshift is a recommended service for online analytical processing (OLAP) workloads such as cloud data warehouses, data marts, and other analytical data stores. One of Aura’s operations is bidding advertisement campaigns. We explore why Aura chose this solution and what technological challenges it helped solve.

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How to Become a BI Developer without Learning How to Script

Jet Global

A non-developer can easily build a basic data warehouse including OLAP Cube or Tabular Model with Jet Analytics in as little as 30 minutes. Digital marketing automation, for example, has become very popular in the past few years, because it helps organizations leverage the power of online advertising, e-mail, and social media.

Finance 78
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Financial Intelligence vs. Business Intelligence: What’s the Difference?

Jet Global

CRM software has gone through a similar transformation, starting with sales force automation, and more recently evolving into a new breed of products that support digital marketing campaigns through email, social media, and online advertising. Software tools that support real-time analysis are undergoing a similar transformation today.