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Likes, comments, shares, reach, CTR, conversions – all have become extremely significant to optimize and manage regularly in order to grow in our competitive digital environment. If you want to focus on advertisements on social media, then metrics such as the CPC and CTR should be included in your dashboard for social media.
In our cutthroat digital economy, massive amounts of data are gathered, stored, analyzed, and optimized to deliver the best possible experience to customers and partners. At the same time, inventory metrics are needed to help managers and professionals in reaching established goals, optimizing processes, and increasing business value.
I can analyze and then identify an specific optimization/engagement strategy to reduce bounce rates. Or open the new search engine optimization reports in Google Analytics , for your Queries look at Impression and try Comparison for CTR. With those insights, I can go and optimize my key pages for my individual business goals.
With the introduction of Artificial Intelligence and Machine Learning, as well as data visualization tools, designed for charting, dashboards and performance scorecards. In this article, we will discuss Mobile Business Intelligence, also known as Mobile BI. Let’s start by answering the question, ‘ what is mobile BI ?’
The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). Criminal behavior.
Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), Does advertising really have a long-term business impact ? You have the start of a fabulous in-flight optimization engine.
Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. I'm curious to see the evolution of Optimal, a startup working on a similar solution.
What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58? Start with the scorecard in the overview report. This report is sub-optimally constructed. Choose more optimal metrics, and in a few seconds you'll have a report that you like.
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