Advertising Optimization Uncertainty 
O'Reilly on Data
SEPTEMBER 15, 2020
Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical competence results in reduced risk and uncertainty. In the case of Twitter, the business stakeholder’s top goals are likely centered around profits and revenue growth.
CIO Business Intelligence
FEBRUARY 3, 2023
“Starting back in the middle of the third quarter of 2022, we saw our year-over-year growth rates slow as enterprises of all sizes evaluated ways to optimize their cloud spending in response to the tough macroeconomic conditions,” Brian Olsavsky, chief financial officer at Amazon, said during an earnings call with analysts. “As
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Smart Data Collective
APRIL 18, 2019
Despite what some might try to sell you, solutions still require a certain level of security knowledge, expertise, and support to work as advertised. Artificial Intelligence: AI is advertised much like magical pixie dust. Uncertainties are a major roadblock in automating cybersecurity. Final Thoughts.
CIO Business Intelligence
APRIL 28, 2023
The slowdown in growth, according to top executives of the company, can be attributed to enterprises optimizing cloud spend due to uncertain macroeconomic conditions. We are seeing these optimizations continue into the second quarter with April revenue growth rates about 500 basis points lower than what we saw in Q1,” Olsavsky added.
The Unofficial Google Data Science Blog
MARCH 31, 2016
In the context of prediction problems, another benefit is that the models produce an estimate of the uncertainty in their predictions: the predictive posterior distribution. Column "a" is an advertiser id, "b" is a web site, and "c" is the 'interaction' of columns "a" and "b". $y$ y$ feature (a) feature (b) feature (c) $sigma^2$ 1.2
Domino Data Lab
JUNE 23, 2019
Google, Facebook, other leaders, they really have set up a culture of extreme measurement where every part of their product experience is instrumented to optimize clicks and drive user engagement. That’s not very useful for finding candidates for job matching, for all the other things you want to do, or for advertising.
The Unofficial Google Data Science Blog
APRIL 16, 2019
To grow, we paid for a small amount of advertising and have a slow but steady stream of sales, say roughly 5,000 sales per day from about 100K impressions (5% conversion rate). So by optimizing short-term metrics such as sales volume we might have actually hurt our long-term growth potential.
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