Smart Data Collective

MARCH 2, 2021

With more people spending time at home, they turn to their computers, laptops, and mobile devices for information, business, social interaction, and entertainment. Localized Advertising Has Increased. Truth in Advertising Is A Must. Internet usage has skyrocketed since the start of the global pandemic.

Marketing 133

Marketing Data Analytics Analytics Advertising 133

bridgei2i

DECEMBER 15, 2021

Decoding Intelligence in OTT Platforms | Role of AI in Media & Entertainment. The Media & Entertainment industry is one such realm that sees exceptional potential for AI use cases in the coming years. Moreover, by gauging the rich metadata semantics, advertisers can also locate the ideal spots for product placements.

Recreation/Entertainment 52

Recreation/Entertainment Advertising Metadata Predictive Modeling 52

Smart Data Collective

JANUARY 27, 2022

It started the transition of education and entertainment into the virtual environment. Internet Advertising Expert. While online marketing deals with the general idea, someone still has to set advertising campaigns. This is the thing online advertising specialists deal with. This trend will continue in the future.

Big Data 135

Big Data Advertising Internet of Things Marketing 135

Smart Data Collective

DECEMBER 15, 2022

Inbound Creative Marketing bring consumers to your online business by providing them with useful and entertaining content. Advertising and Sales. There has to be some kind of Google Shopping and search advertising included, if for no other reason than to re-market to those who have already visited the online shop.

Advertising 145

Advertising Recreation/Entertainment Marketing Software 145

DataRobot

MAY 13, 2021

It is difficult to imagine the reaction of Don Draper, the chain-smoking protagonist of Mad Men , to today’s social-media advertising landscape. Where others saw a bunch of homemade videos, he saw a giant new advertising marketplace. In 2015 he joined Branded Entertainment Network (BEN), where he is now CEO (BEN took over Plaid).

Advertising 52

Advertising Recreation/Entertainment Deep Learning ROI 52

Smart Data Collective

APRIL 13, 2021

With multiple streaming sites boasting unlimited content collection, your entertainment is guaranteed. The threats and malware are hidden in the advertisement covering the media players with a fake close button. . Your data is the craved currency for the advertisement agencies. Streaming, the term is congruent to relaxation.

Recreation/Entertainment 106

Recreation/Entertainment Advertising Big Data Data mining 106

Smart Data Collective

FEBRUARY 8, 2021

An example of this would be a brand logo, a digital advertisement banner, or social media image that has been created to influence or spread some type of message. Learning machines have become quite mainstream being used across different fields such as medicine , sports, and entertainment industries.

Machine Learning 128

Machine Learning Software Recreation/Entertainment Big Data 128

Smart Data Collective

SEPTEMBER 29, 2022

Apple’s App Store has become one of the most important platforms in mobile technology and entertainment. However, if you want to make money from your app, you’ll need to pay for advertising, in-app purchases, and subscriptions. The app marketplace also helps generate revenue via advertising. Amazon Appstore.

Technology 145

Technology Advertising Cost-Benefit Publishing 145

Occam's Razor

NOVEMBER 2, 2015

YouTube has democratized entertainment and education. Most don't have decent display advertising strategies with Yahoo! It is unclear from their content, and performance that they are aware of the golden formula for Social Media success: Entertain me. The benefits are numerous. Humans, check. Switch from food.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

datapine

APRIL 10, 2019

There are several video content types available to pick from such as brand videos, demo videos, promo videos, educational videos, expert interviews, entertaining videos, etc. You may mix up entertaining and educational approaches, create product demonstrations that connect with your business or try any other combo. Track Your Success.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

Smart Data Collective

JUNE 28, 2021

As a result, industries are finding the perfect marriage between advertising and personalized products by leveraging big data technology. One of the biggest examples is with Netflix, which has recently managed to develop a steady number of entertainment products due to the use of all the information gathered from its users worldwide.

Management 96

Management Big Data Advertising Data Processing 96

CIO Business Intelligence

MAY 16, 2023

The industries these decision-makers represented include insurance, banking, healthcare and life sciences, government, entertainment, and energy in the U.S. Metaverse Opportunities Advertising: Advertisers see the metaverse as a powerful way to connect with and reach consumers. and tokenization.

Advertising 105

Advertising Recreation/Entertainment Experimentation Data Collection 105

Mark Raskino

MARCH 17, 2023

But these days – the bars, restaurants, entertainment and nightlife are really vibrant. It’s a cardboard mat that soaks up beer spills, and they are also commonly used as an advertising surface. Even in a digital world, some traditional advertising media works.

Advertising 52

Advertising Recreation/Entertainment IT 52

datapine

MARCH 18, 2020

Delivering added value to audiences: Another undeniable benefit of tracking your social platforms’ activities is the fact that you will stand a greater chance of leveraging trending hashtags, viral movements, and trends, finding unique ways to inspire, entertain and deliver value to your audience. b) Twitter Ads Dashboard. click to enlarge**.

Reporting 178

Reporting Dashboards Metrics KPI 178

CIO Business Intelligence

NOVEMBER 29, 2023

While some investors and developers pulled back , others kept forging ahead, developing chips for augmented and virtual reality, trialing advertising through augmented reality, and “stockpiling gaming content,” according to CBInsights.

Interactive 106

Interactive Recreation/Entertainment Enterprise Advertising 106

Cloudera

APRIL 27, 2021

Anthony Behan is an industry recognised innovator and evangelist for the power of data and AI in telecommunications, media and entertainment. Anthony is the Managing Director for Communications, Media and Entertainment at Cloudera. Want to learn more about my perspective on this topic or more? You can find me at [link].

Recreation/Entertainment 69

Recreation/Entertainment Advertising IoT Predictive Modeling 69

Smart Data Collective

JANUARY 29, 2021

In March 2020, The Drum published a study showing that, although the yearly advertising growth rate in China is expected to drop from 7% growth to 3.9%, E-commerce ad spend is expected to rise by 17.6%. The changes in search and user behavior during Covid-19 were most evident in the eCommerce sector.

Data Analytics 94

Data Analytics Analytics Big Data Recreation/Entertainment 94

BizAcuity

NOVEMBER 16, 2021

It is done to regulate the player’s behaviour and prevent him from turning gambling from a recreational activity into addiction. Business intelligence consulting companies suggest operators maintain the advertisement regulatory codes of practice. Since gambling is a sensitive activity, it requires much-nuanced marketing.

Recreation/Entertainment 40

Recreation/Entertainment IT Advertising Marketing 40

Smarten

MAY 15, 2019

If you can identify the reasons a certain customer buys a product or service, you can create products, marketing messages, and advertising to target those customers that are most likely to buy and to return and buy your products again.

Predictive Analytics 51

Predictive Analytics Analytics Predictive Modeling Recreation/Entertainment 51

CIO Business Intelligence

MARCH 22, 2022

Roopesh Pujari has been promoted to CTO at marketing and advertising firm Publicis Groupe India. Yotta hires Reliance Entertainment’s Group CIO Sayed Peerzade. Sayed Peerzade IDG India Sayed Peerzade, former group CIO at Reliance Entertainment, has joined Yotta Infrastructure as its executive vice president and chief cloud officer.

Internet Publishing and Broadcasting 98

Internet Publishing and Broadcasting Digital Transformation Insurance Recreation/Entertainment 98

Cloudera

JANUARY 17, 2021

I too have enjoyed the benefits digital transformation experiences have brought, but unlike on-line shopping or streaming video services, I seek my entertainment usually outdoors – on the water, whether it be frozen or liquid. Target marketing advertising spend by region and visiting persona. Marketing and Sales.

Digital Transformation 65

Digital Transformation Cost-Benefit Manufacturing Sales 65

CIO Business Intelligence

APRIL 28, 2023

“Every single one of our businesses inside Amazon are building on top of large language models to reinvent our customer experiences, and you’ll see it in every single one of our businesses, stores, advertising, devices, entertainment,” the chief executive added.

Enterprise Optimization 52

Enterprise Optimization Recreation/Entertainment Advertising Uncertainty 52

Cloudera

SEPTEMBER 11, 2020

By March, most had also already bought, paid for, and were in process of shipping the next season (Summer) inventories out to stores (not to mention sunk promotion, advertising, and creative investments). The real one-two punch of COVID-19 was the very seasonal nature of this retail sector.

Manufacturing 92

Manufacturing Forecasting Digital Transformation Sales 92

Smart Data Collective

NOVEMBER 7, 2019

billion in revenues via paid downloads and in-app advertising by 2020. Entertainment apps get uninstalled the quickest (within 0.5 According to Statista , mobile apps are projected to generate over $581.9 Another report by Adjust indicates that on average, users uninstall apps within 5.8 days after their last session.

Machine Learning 69

Machine Learning Marketing Recreation/Entertainment Advertising 69

O'Reilly on Data

APRIL 23, 2024

Algorithms for search, recommendations, social media feeds, entertainment, and news became the foundation of an enormous new economy. It first became obvious with social media: recommended posts and amplification of addictive, divisive content in order to keep users scrolling, creating additional surface area for advertising.

Advertising 338

Advertising Cost-Benefit Marketing Risk 338

CIO Business Intelligence

JULY 10, 2024

In many ways, Paramount “is just another large enterprise that hasn’t invested in modernizing its tech infrastructure,” said Dan Gorman, CEO of Ateliere Creative Technologies, a tech company whose clients include Lionsgate Entertainment and MGM. “If

Technology 115

Technology Recreation/Entertainment Advertising Data Processing 115

CIO Business Intelligence

JUNE 20, 2023

In the media and entertainment business, success is engaging viewers and creating “stickiness.” Traditionally, media and entertainment companies only used data for basic operational reporting. That happens when you understand viewer preferences and understand how audiences interact or consume content.

Recreation/Entertainment 52

Recreation/Entertainment Advertising Interactive Operational Reporting 52

Occam's Razor

JUNE 4, 2012

If you use Baidu Tongji or SiteCatalyst or WebTrends or other Digital Analytics tools you can learn about the recommended analysis and recreate these reports inside your tool using its custom reporting feature. Some if it has to do with company organization structure and incentives. But there is also a tool reason.

Reporting 128

Reporting Analytics Metrics Advertising 128

Occam's Razor

AUGUST 11, 2015

They they all allow you to create deeply custom reports, so just recreate them there. On Social we create content (hopefully that informs, entertains, provides utility – my mantra for social success). Key Metrics: Map Overlay Visualization. Lastly, remember the hypothesis that most Social consumption is mobile?

Reporting 159

Reporting Analytics Metrics Key Performance Indicator 159

Occam's Razor

JULY 6, 2015

We can entertain them, inform them, and provide utility (AND fulfill their commercial needs – hurray revenue!!!). Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. We have the web, an incredibly empowering audience relationship platform.

Measurement 159

Measurement Marketing Metrics Strategy 159

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Entertain Me 2. Entertain Me 2. Inform Me. Provide Utility. Nothing else works.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. For advertisers with huge budgets it absolutely yields incredibly valuable insights. Many reasons. CEOs still don't get it. I love media-mix modeling.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !" Does Yahoo!

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

CIO Business Intelligence

APRIL 15, 2022

Google: The search giant has suspended its advertising services in Russia and, like AWS, stopped accepting new customers from Russia into its Google Cloud. He added that Deutsche Telekom was helping those affected to relocate. Höttges spoke of a “very humane solution.”.

Internet Publishing and Broadcasting 106

Internet Publishing and Broadcasting IT Manufacturing Sales 106

Jen Stirrup

FEBRUARY 1, 2023

The effects of AI will be magnified in the coming decade as manufacturing, retailing, transportation, finance, health care, law, advertising, insurance, entertainment, education, and virtually every other industry transform their core processes and business models to take advantage of machine learning.

Recreation/Entertainment 64

Recreation/Entertainment Testing Advertising Insurance 64

Occam's Razor

JANUARY 28, 2013

Party options, relaxing options, entertaining cool friends or eating dinner. If you want to contrast how absolutely amazing Method's home page is, try comparing it with another company – (one that also spends millions upon millions on TV and other offline advertising — Lysol. The page knows that! – Music!

Marketing 165

Marketing Insurance Visualization IT 165

Occam's Razor

MAY 31, 2016

I'd decided early on that I would not have any advertising on the blog, in fact I would never ask people to hire me as a consultant or speaker or anything else. I have yet to read a post from you that did'nt simultaneously educate and entertain me. The Story Of Three Early Choices. THANK YOU for being awesome!

Marketing 78

Marketing Analytics Consulting Recreation/Entertainment 78