datapine

FEBRUARY 4, 2020

Often CMOs don’t have time to look into each detail of an advertising campaign but focus their resources into strategic goals of a company and this report shows us exactly what kind of metrics and insights are needed to be successful. 3) Online Advertising Performance. 2) Marketing Performance Report. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Smarten

APRIL 19, 2022

Businesses can analyze text to understand positive, negative and neutral sentiments, and can analyze the sentiments further with slice and dice with context variables such as persons location or demography.

Slice and Dice 59

Slice and Dice Business Intelligence Advertising Predictive Modeling 59

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments.

Analytics 156

Analytics Reporting Metrics Slice and Dice 156

Occam's Razor

JULY 15, 2014

You need access to data, the ability to analyze (slice, dice, drill-up, drill-down, drill-around) interesting data points that your performance throws up, ability to understand what caused the performance (often by understanding who did, what and where in other parts of the organization), and the power to make decisions.

Dashboards 160

Dashboards Key Performance Indicator Snapshot Slice and Dice 160

Occam's Razor

SEPTEMBER 21, 2015

You will now drive a much more focused conversation that might start with: "So if this is how our customers are spending their time with media, what does our advertising media-mix look like?" Even if the fonts and numbers were larger, it is extremely difficult to compare the slices (despite three big shifts).

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

JANUARY 31, 2017

Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? What you want to do instead is to do all the slicing, dicing, segmentation, beautiful math, and then step above it. Sadly the outcome is exactly the opposite. Reach for the higher order bit.

Visualization 149

Visualization IT Strategy Key Performance Indicator 149