Smart Data Collective

FEBRUARY 4, 2021

With increasing uncertainty and evolving consumer demand, running a business seems like an enormous challenge. Business expenses such as advertising costs, commissions, office supplies, travel, and maintenance – all fall under deductibles. Big Data is Vital to the Survival of Countless Businesses.

Data Analytics 141

Data Analytics Analytics Cost-Benefit Big Data 141

CIO Business Intelligence

MARCH 11, 2022

For the majority of white-collar workers, “there are all kinds of delays [to finding a new job] due to economic uncertainty and extreme caution exercised by employers” because of bad experiences , he explains. Don’t advertise that you’re looking around. Most IT people aren’t leaving that way,” he says. Be discreet.

Advertising 119

Advertising Uncertainty Consulting Marketing 119

DataRobot

JUNE 1, 2021

Even digital advertising campaigns might have specific regulatory requirements. Recognizing and admitting uncertainty is a major step in establishing trust. Interventions to manage uncertainty in predictions vary widely. Before you put a model into production, you may first need to clear compliance hurdles. Is rain 40% likely?

Uncertainty 52

Uncertainty Machine Learning Advertising Risk 52

CIO Business Intelligence

APRIL 28, 2023

Given the ongoing economic uncertainty, customers of all sizes in all industries continue to look for cost savings across their businesses, similar to what you’ve seen us doing at Amazon. Other investments in the first quarter by the cloud computing division include a new region in Malaysia and a second region in Australia.

Enterprise Optimization 52

Enterprise Optimization Recreation/Entertainment Advertising Uncertainty 52

Jet Global

MARCH 13, 2020

Yet two recent surveys suggest confidence is lower than advertised. Are they really guiding your company toward a stronger financial foundation, or have they become a source of uncertainty and paralysis? Financial intelligence means knowing how any fact or figure fits into the larger context of finance and enterprise performance.

Finance 64

Finance Snapshot Reporting Advertising 64

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. What does it take to estimate the impact of online exposure on user behavior?

Advertising 43

Advertising Testing Sales Statistics 43

The Unofficial Google Data Science Blog

MARCH 31, 2016

In the context of prediction problems, another benefit is that the models produce an estimate of the uncertainty in their predictions: the predictive posterior distribution. Column "a" is an advertiser id, "b" is a web site, and "c" is the 'interaction' of columns "a" and "b". $y$ y$ feature (a) feature (b) feature (c) $sigma^2$ 1.2

Modeling 40

Modeling Statistics Advertising Testing 40

Domino Data Lab

JUNE 23, 2019

That’s not very useful for finding candidates for job matching, for all the other things you want to do, or for advertising. This really rewards companies with an experimental culture where they can take intelligent risks and they’re comfortable with those uncertainties. We wanted to get those profiles filled out.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

APRIL 16, 2019

To grow, we paid for a small amount of advertising and have a slow but steady stream of sales, say roughly 5,000 sales per day from about 100K impressions (5% conversion rate). The binomial confidence intervals we computed earlier may greatly underestimate the uncertainty in our inference.

Experimentation 69

Experimentation Sales Metrics Measurement 69

CIO Business Intelligence

OCTOBER 12, 2022

For example: Target’s internal platform that optimizes advertising placements on Target.com to deliver a more personalized guest experience drove more than $1 billion in value in 2021 – which, with continued investment, is expected to double in a few years. Some of the drivers are expanding proven use cases, such as personalization.

Cost-Benefit 97

Cost-Benefit Advertising Uncertainty Strategy 97

datapine

DECEMBER 28, 2021

With the rise of advanced technology and globalized operations, statistical analyses grant businesses an insight into solving the extreme uncertainties of the market. Misuse of statistics often happens in advertisements, politics, news, media, and others. 3) Misleading statistics in advertising. advertising rules.

Statistics 363

Statistics Advertising Visualization Data mining 363

datapine

SEPTEMBER 4, 2023

Big Mac burger represents a standardized product that includes input costs from various areas, such as agricultural commodities (beef, bread, lettuce, cheese), labor (blue and white collar workers), advertising, rent, and real estate costs, transportation, etc., and therefore is representative of the general state of the local economy.

Interactive 264

Interactive Visualization Cost-Benefit Dashboards 264