O'Reilly on Data
DECEMBER 12, 2019
Examples could include checking the age of a customer to whom a model recommends advertising alcoholic beverages, or checking for large prepayments for a prediction that says a high net worth individual is about to default. Model assertions can improve or override model predictions in real time. [14] Discrimination remediation.
CIO Business Intelligence
MAY 2, 2022
Dana McGraw, vice president of audience modeling and data science at Disney Advertising , will discuss how the company uses data clean rooms to allow marketers to incorporate their own data with Disney’s to better reach consumers. He will also answer questions about blockchain, AI, and more in a live discussion with summit participants.
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AWS Big Data
APRIL 4, 2024
In this post, we describe Aura’s successful and swift adoption of Redshift Serverless, which allowed them to optimize their overall bidding advertisement campaigns’ time to market from 24 hours to 2 hours. One of Aura’s operations is bidding advertisement campaigns.
Perceptual Edge
APRIL 9, 2019
Until recently, I taught annual data visualization workshops in Utrecht for several years. Everyone whose job involves guiding people’s attention, like website designers, teachers, traffic engineers, and, of course, advertising agents, could be given the title of “attention architect.” His work is fascinating.
Smart Data Collective
JUNE 14, 2022
Advertising platforms like Facebook Ads also have sophisticated audience analytics features that help companies learn more about their target customer. Use video conferencing tools such as Zoom or Teams to speak directly with viewers and run workshops to give them a little taste of what you have to offer. Find A Mentor.
Jen Stirrup
APRIL 2, 2019
Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). 2003, “How Advertising Affects Consumers”, Journal of Advertising Research, vol. It’s about focusing on the real , not the soundbite. Weilbacher, W.M.
CDW Research Hub
NOVEMBER 11, 2020
Are the security controls we have in place performing as advertised? The workshop approach. Led by Sirius Security consultants, both assessments are done using a workshop approach. Do you have the information you need to answer these tough questions? Are there ways to optimize the current cost of our security posture?
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