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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. New advances in data technology have been especially beneficial for marketing.

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Data-Driven Employee Reviews Are Less Biased and Unfair

Smart Data Collective

Data analytics technology has changed many aspects of the modern workplace. A growing number of companies are using data to make more informed hiring decisions , track payroll issues and resolve internal problems. Data Analytics Helps Companies Improve their Employee Performance Reviews.

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Choosing Data-Driven Lending Software: The Complete How-to Guide

Smart Data Collective

Data analytics technology is one of the biggest reasons that things are changing faster than ever. Readers even read books online. This is one of the areas that has been fundamentally transformed by new advances in data analytics technology. Customers buy their cars online. Employees work online.

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Five Proven Lead Generation Strategies to Merge with Data Analytics

Smart Data Collective

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. Are they responsive or not?

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Big Data is an Important Part of Library Marketing Strategies

Smart Data Collective

We are all in awe of the changes that big data has created for almost every industry. The implications of big data is more obvious in some industries than others. For example, we can all appreciate the tremendous changes that data science has created for the financial industry, healthcare and web design.

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Starting a Career as an Analytics-Driven Video Game Coach

Smart Data Collective

You will need to know what steps to take if you are interested in using your analytics knowledge to find a new career. Some of the career opportunities for people with a background in analytics are pretty obvious. However, there are a lot of other careers that people with a background in analytics might want to consider.

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How Macmillan Publishers authored success using IBM Cognos Analytics

IBM Big Data Hub

If you’re a reader, chances are good you’ve read a book from Macmillan. It’s no wonder then that Macmillan needs sophisticated business intelligence (BI) and data analytics. This data is leveraged by departments throughout the organization and is essential to their business operations.