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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Player performance information also improves the quality of coaching and reduces decision-making time, making for a higher quality game and broadcast. Data is key to improving operational efficiencies. Broadcasters and advertisers are willing to pay more if they can get eyeballs on their names and logos.
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