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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. New advances in data technology have been especially beneficial for marketing.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 106
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Using Data-Driven Lean Thinking to Optimize Business Processes

Smart Data Collective

Data-driven decision-making has become a major element of modern business. A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy are still in the minority. Furthermore, only 13% of companies are actually delivering on their data strategy.

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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 138
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Big Data is an Important Part of Library Marketing Strategies

Smart Data Collective

We are all in awe of the changes that big data has created for almost every industry. The implications of big data is more obvious in some industries than others. For example, we can all appreciate the tremendous changes that data science has created for the financial industry, healthcare and web design.

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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

Analytics technology is very important for modern business. Companies spent over $240 billion on big data analytics last year. That figure is expected to grow as more businesses discover its benefits. There are many important applications of data analytics technology. Cost-Plus Pricing.

B2B 132
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Data Analytics is Crucial for Businesses Preparing for Financial Disasters

Smart Data Collective

Data analytics has become a very important aspect of any modern business’s operating strategy. One of the most important ways to utilize big data is with financial management. The financial analytics market is projected to be worth $114 billion within the next two years.