Smart Data Collective
MAY 30, 2022
Analytics technology has shaped many aspects of modern business. According to a report we cited last year, 67% of businesses with revenues exceeding $10,000 a year use data analytics. One of the most important reasons companies are investing in analytics technology is to improve their understanding of their customers.
Boris Evelson
JUNE 14, 2018
Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].
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Smart Data Collective
MARCH 14, 2022
Data analytics technology is becoming a more important aspect of business models in all industries. They need to leverage analytics strategically to maximize their revenue. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. SaaS companies are no exception. It also helps improve marketing.
Srividya Sridharan
SEPTEMBER 10, 2013
SAP today announced plans to acquire KXEN, a provider of predictive analytics technology. This is an interesting development for both companies and highlights the focus on the democratization of predictive analytics, especially for marketers. The terms of the deal are not known.
Jet Global
FEBRUARY 21, 2024
Embedded analytics technology with features like customizable dashboards offer leadership and non-technical users to translating data insights into action. Predictive analytics use an organization’s historical data to find patterns and predict future outcomes, putting users in a strategic position to make better business decisions.
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