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SAP today announced plans to acquire KXEN, a provider of predictiveanalyticstechnology. This is an interesting development for both companies and highlights the focus on the democratization of predictiveanalytics, especially for marketers. The terms of the deal are not known.
Embedded analyticstechnology with features like customizable dashboards offer leadership and non-technical users to translating data insights into action. The Embedded Analytics Buyer’s Guide Download Now 2. Predictiveanalytics is an attractive capability for customers seeking a vision of the future.
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