Smart Data Collective

FEBRUARY 20, 2022

One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. You will get a better sense of the reasons that you should make investing in big data a top priority.

Big Data 131

Big Data Management Finance Data-driven 131

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 145

Marketing Big Data Data-driven Sales 145

Smart Data Collective

AUGUST 21, 2019

According to research from Meticulous Research, big data is going to play a huge part in this. Understanding the Nature of Digital Products and Building a Data Strategy Around Them. They can use many different types of machine learning and predictive analytics technology to get the most of it.

Big Data 94

Big Data Sales Marketing Predictive Analytics 94

Sisense

NOVEMBER 26, 2019

Analytics and business intelligence (BI) are no longer the province of a handful of specialized experts. Drive ROI from your data — wherever it is. You don’t just wake up one day and decide to move all your data to the cloud. Choose the right cloud; choose the right analytics partner and thrive.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93