Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. We will also cover some of the changes brought on by data analytics.

Analytics Technologies 98

Analytics Technologies Marketing Technology Analytics 98

Smart Data Collective

MAY 16, 2022

A growing number of companies are using data analytics technology to improve customer engagement. The good news is that data analytics technology can drastically improve your customer engagement strategy. How much can data analytics help companies with their customer service strategy?

Data-driven 145

Data-driven Strategy Big Data ROI 145

Smart Data Collective

DECEMBER 2, 2021

There are also limits on how often you can send a marketing text and what times of day you can send them. Companies that use data analytics technology to guide their SMS strategy tend to be more effective. The strategy is going to be even more effective if you know how to use data analytics technology to optimize your campaign.

Data-driven 105

Data-driven Marketing Strategy Advertising 105

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 104

Marketing Data Analytics Analytics Interactive 104