Analytics Technologies Marketing Analytics Optimization 
Smart Data Collective
JULY 24, 2023
Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.
Smart Data Collective
JULY 11, 2022
The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.
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Smart Data Collective
NOVEMBER 5, 2023
Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.
Smart Data Collective
JANUARY 2, 2023
Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. The foundation of each SEO optimization is keyword research.
Smart Data Collective
APRIL 18, 2023
Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.
Smart Data Collective
NOVEMBER 20, 2022
Data analytics can solve many of the biggest challenges that manufacturers face. One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. Despite its clear benefits, there are considerable challenges in using data analytics in manufacturing processes.
Smart Data Collective
NOVEMBER 19, 2023
Data analytics technology has helped change the future of modern business. The ecommerce sector is among those most affected by advances in analytics. We have previously pointed out that a number of ecommerce sites are using data analytics to optimize their business models.
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