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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. More e-commerce companies are leveraging analytics and AI to improve their business strategies.

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Using Data Analytics and QR Codes to Boost Your Marketing Strategy

Smart Data Collective

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. Effective QR Code Marketing. million small business owners in the U.S.

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Machine Learning Bolsters Digital Marketing Strategies

Smart Data Collective

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

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Benefits of SMS for Data-Driven Marketing Strategies

Smart Data Collective

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

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Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy

Smart Data Collective

Modern marketing strategies rely heavily on big data. Big data is even more important for companies that depend on social media marketing. Geoffrey Moore tweeted about this in 2012 when he said: “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”.