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Any company that wants to implement a successful marketing strategy needs to invest in analyticstechnology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. This is why tele-sales has such a poor success rate.
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Analyticstechnology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analyticstechnology has made it easier than ever to monitor fan engagement.
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