O'Reilly on Data

MAY 14, 2020

The foundation of any data product consists of “solid data infrastructure, including data collection, data storage, data pipelines, data preparation, and traditional analytics.” Consumer Companies Versus B2B Companies. B2B firms solve highly complex problems for a very narrow set of consumers. Startups Versus Large Companies.

Management 364

Management Experimentation B2B Machine Learning 364

TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

B2B 87

B2B Data Analytics Technology Analytics 87

CIO Business Intelligence

NOVEMBER 14, 2024

“Online will become increasingly central, with the launch of new collections and models, as well as opening in new markets, transacting in different currencies, and using in-depth analytics to make quick decisions.” In this case, IT works hand in hand with internal analytics experts.

ROI 119

ROI B2B Business Objectives Digital Transformation 119

CIO Business Intelligence

SEPTEMBER 11, 2024

The new updates include an account profile explorer, and features, such as native Oracle Analytics cloud integration, industry onboarding accelerators, and buying group and opportunity scoring. Unity CDP is part of Oracle’s Fusion Cloud Customer Experience (CX) suite.

B2B 145

B2B Sales Enterprise Manufacturing 145

Smart Data Collective

SEPTEMBER 6, 2020

Data analytics is revolutionizing the future of ecommerce. A growing number of ecommerce platforms have expressed the benefits of data analytics technology and incorporated them into their solutions. Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales.

B2B 135

B2B Data Analytics Analytics Cost-Benefit 135

Smart Data Collective

NOVEMBER 20, 2022

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face.

Manufacturing 144

Manufacturing Marketing Data Analytics Analytics 144

datapine

JANUARY 31, 2022

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Your Chance: Want to try a professional BI analytics software? Experts say that BI and data analytics makes the decision-making process 5x times faster for businesses.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. When companies use data analytics, the processing of data is lightning fast.

Marketing 131

Marketing Data Analytics Key Performance Indicator Analytics 131

Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. Not convinced? Just ask marketers.

Marketing 144

Marketing Data Analytics Analytics B2B 144

Decision Management Solutions

MARCH 31, 2022

McKinsey recently published a great piece aimed at B2B companies called The new B2B growth equation. This focused on how B2B Customers want an “ always-on, personalized, omnichannel experience ”. What this means for B2B sellers is a need to deliver excellence across a wide range of channels – 10 or more according to McKinsey.

B2B 72

B2B Sales Interactive Marketing 72

Smart Data Collective

NOVEMBER 18, 2021

B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable. Don’t Forget to Use Data Analytics to Improve Customer Retention. Elevate Shopping Experiences.

Data Strategy 138

Data Strategy B2B Strategy Big Data 138

Smart Data Collective

APRIL 20, 2022

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. Analytics is the Basis for Successful Telemarketing Strategies.

Strategy 119

Strategy Optimization Analytics B2B 119

Smart Data Collective

OCTOBER 17, 2022

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. There are four types of data analytics for various marketing reasons. Most marketers assume behavior analytics are enough since they’re so valuable. Segmentation.

Marketing 128

Marketing Optimization Data Analytics Analytics 128

Smart Data Collective

MAY 19, 2022

More companies are using data analytics and AI to optimize their marketing strategies. You can use their sophisticated analytics dashboard to improve your marketing strategies. One option is to use data analytics to improve your LinkedIn Ads targeting. Data Analytics Can Improve the Performance of Your LinkedIn Advertising.

Data Analytics 145

Data Analytics Analytics Big Data Advertising 145

IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  The applications of AI in commerce are vast and varied.

B2B 64

B2B Interactive Optimization Data-driven 64

Smart Data Collective

APRIL 7, 2022

There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies. These benefits include the following: You can use data analytics to better understand the preferences of your users and provide personalized product recommendations.

B2B 128

B2B Big Data Sales Cost-Benefit 128

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Are you at a B2B company?

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117

B2B Enterprise Sales Digital Transformation 117

TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

B2B 52

B2B Data Analytics Technology Analytics 52

TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

B2B 52

B2B Data Analytics Technology Analytics 52

Smart Data Collective

SEPTEMBER 9, 2020

However, phone analytics is another important facet of digital marketing. While there are many tools to help you see how online marketing campaigns , you might feel stuck when it comes to phone analytics. With B2B marketing, calls are often set up after information is entered in an online form. Gaining Insights into Phone Calls.

Marketing 106

Marketing Analytics B2B Big Data 106

Occam's Razor

SEPTEMBER 30, 2013

Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: Bonus : Learn more about macro and micro conversions as they apply to a B2B company , Texas Instruments, and a technical support site.]. #5:

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Smart Data Collective

NOVEMBER 29, 2021

Data analytics has become a very important element of success for modern businesses. However, there are some other benefits of using data analytics that don’t get quite as much attention. However, there are some other benefits of using data analytics that don’t get quite as much attention. Define Your Objectives.

Data Analytics 128

Data Analytics Analytics Big Data B2B 128

bridgei2i

JANUARY 19, 2021

WEBCAST: Analytics Through the Lens of Conversational AI. But now, with the advances in AI, it is possible to make the insights from BI and analytics easier to consume, through a conversational interface. Technologies like Natural Language Processing (NLP) are making analytics insights easier to consume through conversational AI.

Analytics 98

Analytics B2B Dashboards Sales 98

Smart Data Collective

SEPTEMBER 30, 2021

The finance sector, specifically banks, is using big data analytics to understand transactions and payments and help customers. The benefits of big data analytics for business are not only for financial and retail. Data analytics improve efficiency, performance, and productivity for every organization, regardless of size.

Big Data 139

Big Data B2B ROI Finance 139

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 123

Analytics Finance B2B ROI 123

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. They need to leverage analytics strategically to maximize their revenue. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. There are entire analytics interfaces dedicated exclusively to SaaS companies.

Modeling 124

Modeling Analytics Key Performance Indicator Sales 124

Boris Evelson

OCTOBER 5, 2023

Text analytics is a peculiar software market segment. Vendors typically have a main offering that heavily relies on text mining and analytics, but they rarely position themselves explicitly as “text analytics platforms.”

Analytics 114

Analytics Software Marketing B2B 114

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that.

Marketing 151

Marketing Analytics Advertising Measurement 151

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) Is Your Data Strategy Lacking?

Data Strategy 92

Data Strategy Strategy B2B Machine Learning 92

Smart Data Collective

NOVEMBER 20, 2022

Also, if you’re dealing with other businesses, you can employ big data analytics tools to examine b2b data and find out information such as hidden patterns, market trends, and more. You can use these data to achieve clarity in pricing, which can be crucial in the business-to-business (B2B) sector. Making Pricing Decisions.

Big Data 144

Big Data Sales Marketing B2B 144

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.

Analytics 126

Analytics Consulting Statistics Marketing 126

AWS Big Data

NOVEMBER 29, 2023

Since then, customer demands for better scale, higher throughput, and agility in handling a wide variety of changing, but increasingly business critical analytics and machine learning use cases has exploded, and we have been keeping pace. Let’s dive into the highlights.

Data Warehouse 113

Data Warehouse Analytics Data Lake Machine Learning 113

bridgei2i

FEBRUARY 21, 2020

As technology innovates year after year, AI-powered analytics has likewise evolved, while keeping a decade-long marathon-paced trend in popularity. In fact, statistics from Maryville University on Business Data Analytics predict that the US market will be valued at more than $95 billion by the end of this year. Fascinated by IoT?

IoT 83

IoT Analytics Deep Learning B2B 83

bridgei2i

SEPTEMBER 21, 2021

Today enterprises are navigating across a spectrum of technologies powered by the Internet, cloud computing, and mobile applications, which have changed how B2B enterprises engage and transact with their customers. Currently, B2B buyers are increasingly opting towards omnichannel experiences. Nicholas Stamp Miller is the Sr.

Enterprise 98

Enterprise B2B Data-driven Sales 98

datapine

AUGUST 14, 2020

Especially in the SaaS B2B area, where different packages and subscription models have immense value in defining the quality of the company, the possibility to establish itself on the market, and generate sustainable development. To reach success in our competitive environment, businesses must put customers first.

Dashboards 176

Dashboards Metrics B2B Visualization 176

Sisense

NOVEMBER 5, 2020

It will also give you access to advanced technologies like predictive analytics, which can help you get ahead of trends, alert you to staffing issues, skill gaps, and market fluctuations, and provide guidance in an uncertain world. Bottom line: You need a mature people analytics program to really impact business outcomes. That’s right!

People Analytics 85

People Analytics Analytics Metrics Digital Transformation 85